Sunday, August 29, 2021

Coffee Maker Time Machine

If you are reading on a smartphone, use landscape / hold phone sideways. 

Way back in 2016, when I was doing audio-only podcasts, I interviewed Braydan Young of CoffeeSender. Cool concept. Sending coffee to folks as a thank you for attending a webinar, or accepting a meeting, or just because, well, who does not love COFFEE???

It was a good (not great) podcast, and I was still getting my sea legs on doing interviews. CoffeeSender (was) a fully integrated rewards, incentives, and perks platform for enterprises. Companies used CoffeeSender to send customers, prospects, partners, and employees - coffee. The recipient would get an email with a custom message and a $5 Starbucks eGift Card. That was, ah, pretty much it. 

I found is still working on our website. I really cannot believe that is still working, I forgot all about it.

OK: let's all jump into the Coffee Maker Time Machine.....

This past week, I did a VIDEO podcast interview with Braydan Young. I have had no (zip, nada, nothing) contact with Braydan since 2016. I saw a post online about Sendoso, and said to myself: "Self, that is kinda like CoffeeSender but better." Surprise surprise: hey Braydan Young, watchabeendoingforthelastfiveyears????

Sendoso, the leading Sending Platform, helps companies to stand out by giving them new ways to engage with customers throughout the buyer's journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers. 

Trusted by over 500 companies, Sendoso (formerly CoffeeSender) is an essential part of successful demand generation, account-based, and customer experience programs. 

Founded in 2016 by two guys, Kris Rudeegraap and Braydan Young. Co-Founders. College Buddies. 

Today, same two guys - plus 550+ more people, give or take. Sendoso is backed by $54M in venture funding and has a global footprint, with a presence in North America, Europe, and Asia Pacific. 

So, a couple of things. Did you ever have (zero) contact with someone for YEARS, and then pick up right where you left off? There should be a word for that, maybe like Schadenfreude or Gluckschmerz. My video podcast with Braydan was like we had a tee time set for next Saturday. It felt like it was 5 weeks, not 5 years since our last contact. That is a great feeling. Feels kinda like coffee in the morning. 

Also this: OMG - SENDOSO! 

I was an early user of Zoom, so I watched the past ten years of Zoom growth. I missed the last five years of the Sendoso rocket ship. But just doing a little research, I was blown away by what I found. It just goes to show that a good idea is a good idea, full stop. But the world is full of good ideas, right? Sendoso hit $24M in in revenue with 500 customers in 2020. How did they catch lightning in a bottle - or coffee in a cup?

I highly recommend watching the interview with Braydan Young - it should be live no later than tomorrow. And any day now, will be LIVE on our website, a new value-added member benefit. Back in 2016, it was Starbucks eGift Cards. That was it. That was the deal. Here you go, here is a Starbucks card, thank you.

Today, think video mailers, custom gift boxes, printed success stories, books, beer, wine, even handwritten notes. Got something - anything - you want to send? Sendoso has you covered. 

They say nice guys finish last. 

Looks like college buddies Kris and Braydan are just getting started. 

What is the opposite of Schadenfreude??? is coming soon!!!


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