I think you should blog.
If you want a New Year’s resolution that is easy to start and easy to keep going, start a blog. Especially if you are an entrepreneur. Here are some great reasons why you should be blogging in 2013 if you are not already doing so:
1. It’s your resume. “Hello, I just finished reading your blog and I don’t really have any questions. I just wanted to let you know that you are perfect for the job and I wanted to see if you would be interested.” Your blog, combined with your traditional resume is an online virtual “you”. Also, if someone wants to work with me, they should read my blog. Love me or hate me, it is hard to hide the real you when you blog from the heart.
2. It’s your new hiring tool. If you are trying to hire employees or contractors, they will want to know who you are and what you are about. Show people why they should be a part of your team. Show them the real you. Let people see why they should (or should not) be on board. Maybe they will not be a fit for your corporate culture. Blogging is a great way to get to know someone. Welcome to my dementia!
3. Network with people. You can stumble upon blogs that will help you with just about anything. Many times I Google “how to make / do / fix something. I find a few blogs on the topic, leave comments, and before you know it, new friends are connected. People that I never met before have helped me understand what I was trying to learn. After some back and forth on the blog, problems can be solved.
4. Turn chaos into clarity. Ideas exist as something that lives in your head. When you write about ideas they make more sense. This is often the reason why people write business plans. Having a blog is a great outlet to make your ideas come alive. Yeah, you could do this in a paper notebook but that is not scaleable. Also, you can find business partners or new employees as they were first attracted to you via your blog.
5. Reflect on your past so that you can improve your future. When you blog, your thoughts and ideas are documented. Sometimes you may take a stance that may prove to be right or wrong. By documenting your ideas, you can reflect on how your ideas evolved. Looking at the past is critically important in understanding the future. This is why students at major business schools review hundreds of business cases. Learn from your past and prepare for your future - via your blogs.
6. Get peace of mind. I blog every Sunday morning, and I rarely miss. So that is 52 blogs per year. As I write I focus my mind on one thing. Focus can be hard in today’s multitasking world. I have emails waiting for me, but for now, I’ll ignore those and continue on with writing my blog.
7. Your Blog as your PR machine. Your blog can be your own Public Relations soapbox. It gives a voice to your views on a specific topic or industry. Your blog might help you win new business. In the past, we needed radio and TV to get our messages out there. Now your blog can do this for you.
8. He got skills. I enjoy writing, so I do it. I don’t know if I am any good but I like blogging. I’ve maybe taken two or three writing classes in college. Practice makes perfect and the more I blog the more my skills improve. When you consider that most work and sales today is done over email or online, you realize that it’s critical to have good writing skills.
9. Make, don’t take. It’s very easy to get caught up with media consumption. Some days I feel like I spent my entire day consuming content. If you become a contributor instead of a consumer of content, you are now a part of the solution. Via your blog, you can become a builder, a producer.
So, you should blog in 2013. This is one of those New Year’s resolutions that you just might keep, as we all know that New Year's diet is never going to last past January.
Unless of course, you blog about it.