OK, I am now guilty of jumping on the Black Friday / Cyber Monday bandwagon. I did it without really thinking about it - seems like everyone does it, so why not us?
My buddy (and www.CoffeeInTheClouds.us alumni) Jon Stark pointed out via his blog that doing a Black Friday SUPER DISCOUNT can do as much harm as it can do good. Probably more harm than good.
Jon says: predictably offering discounts trains customers to do a bunch of things that you probably don’t want them to do, like: