If you are reading on a smartphone, use landscape / hold phone sideways.
Today is 10/31/2021 - Halloween 2021. Despite the pandemic, Halloween continues to be important to retailers as people find ways to celebrate. The National Retail Federation estimates that 65% of Americans will celebrate the holiday. Total spending on costumes, candy, decorations, and greeting cards will reach $10.14 billion. Average spending is expected to be $104.74 (up from $92.12 in 2020). Hand-out candy is expected to be higher this year, as are increases in home decorating and party giving.
For the past many years, we have received no (none, zip, nada....) Trick-or-Treaters to our house. And yet, I spent at least $30 on Halloween candy this year - just to be safe. Ahem.
So, I will go from a sugar coma at around 8:30 pm EST tonight to a major Monday Morning LAUNCH into the 60 days of holiday business blitz here in the USA.
Normally, November and December are the crazy busy times for any size business in the USA. The Black Friday sales will probably start - tomorrow. Here in NYC, the Bank of America Winter Village at Bryant Park is thrilled to be welcoming back its most popular attractions for the winter. Oh, it opened for its 20th season - LAST FRIDAY - October 29, 2021. It will be open through Sunday, March 6th, 2022.
Normally, all of the above would be true, and topical, and blog worthy - in normal times. Throw a pandemic on top, and you have 60 days of intense debate and business marketing strategy.
Technically, the first day of winter in the Northern Hemisphere is marked by the winter solstice, which occurs on Tuesday, December 21, 2021, at 10:59 A.M. EST. But according to Bank of America, it was last Friday.
Starting tomorrow, everyone with a website or eCommerce store will try to get ready for the holiday rush. (Ah, you are already late). I DO KNOW that sales of headsets, laptops, cameras, and all things "remote" will be hot sellers. As we Build Back Better, the tools of "The Cloud Workers" will be in high demand.
How will my next 60 days go? Ask me in January. But my starter's pistol goes off at around 7:00 A.M. EST tomorrow, and it's a 60 day marathon.
An amusing anecdote states that baseball great Yogi Berra was once asked whether he wished to have dinner at a highly-regarded NYC restaurant, and he replied with a remark combining wisdom with contradiction: "Nobody goes there anymore, it's too crowded." And with that, ratings for this year's World Series are at an all-time low. But Halloween Candy Sales are at an all time high. During a pandemic. Weird, right?
Why do things happen the way they do? Assuming this year will go down as one of the least-watched World Series ever, Major League Baseball now has to ask itself why. There is no real answer, and baseball can point to the overall ratings drop for the NBA finals, the Stanley Cup Final and other big sporting events that suffered similar declines in 2020 and 2021.
I DO know that my (personal) next 60 days are going to be nuts. I also understand that TOMORROW there will be great sales on Halloween candy.
Speaking of nuts, who does not love good 'ol Almond Joy? Remember, Almond Joy has nuts........... Mounds don't.