Many times (not all the time) if you purchase enough books an author will speak to your group or speak at your event for free. At NADLA.org we have many Fortune 1000 clients where we help them to host complete, end-to-end hybrid meetings and hybrid events. So, it is not uncommon for us to purchase thousands of books from amazing authors. We did that with Macmillan division Flatiron Books for an upcoming BlueJeans by Verizon Telehealth Summit. Matthew Perry's memoir which details his struggles with addiction is one of the best books I have read in years. Everyone who attends the Telehealth Summit (live or virtually) will get a copy of Matthew's book for free, as a thank you for attending. And, mental health is health.
In 2017 I did an audio podcast with Pamela Slim. She is an award-winning author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation, Body of Work and The Wildest Net.
I will admit, doing the interview with Pamela back in 2017 was a big deal for me. I was just getting started in doing podcasts, and I really did not know what I was doing. At all. Pam is frequently quoted as a business expert in press such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Information Week, Money Magazine and Psychology Today.
In 2016, Pam and her husband Darryl co-founded the K’é Main Street Learning Lab in Mesa, Arizona, a grassroots, community-space for equity-centered small business economic acceleration.
In her book The Widest Net, Pam explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. With Pam's book as a guide, readers learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.
The Widest Net shows how to: