Sunday, August 22, 2021

My eyes are up here!

If you are reading on a smartphone, use landscape / hold phone sideways. 

It's all about the eyeballs. 
A blog is a discussion or informational website published on the Internet consisting of discrete, often informal diary-style entries. Posts are usually displayed in reverse chronological order, so that the most recent post appears first. Like this one.

How do bloggers (video or otherwise) make money? The same way everyone else does: by offering something of value in exchange for money. The five main ways bloggers make money: ads, affiliate marketing, sponsored posts, products, and services. 

Some people blog to help a company rank on search engines. Or to share information about a given topic and become an expert in an industry. Or to attract visitors to a website, and turn those visitors into leads.

I started blogging around ten years ago. Not sure when, but I started an audio podcast around the same time. It seemed (at the time) that everyone was doing it, so I should do it. I did not want to be the guy that got left behind.

At some point, I started doing VIDEO podcasts, because (again) everyone was doing it. Blogging enables you to reach the billions of people that use the Internet. Blogging works as a method for attracting an audience because it provides something of value to them before asking for anything in return. 

Yep. Blogging, Podcasts (Video or Audio) will help you to attract an audience, establish authority, build rapport and engagement, create opportunities, organize your thoughts and learn, tell your story, meet new people, stand out, validate expertise, and eventually.......make money. 

Funny Makes Da Money.

When the USA first went under lockdown due to COVID, one group of professionals was devastated: Comedians. Doing LIVE shows at comedy clubs, college campuses, events of any size (live) went to zero

As a lark, we started doing video podcasts with comedians, Zoom Shows if you will. Some of our professional comedian guests had millions of followers on their OWN social media sites. Really famous people, not working. On Twitter alone: Patton Oswalt 4.7M. Jim Gaffigan 3.2M. Jerry Seinfeld 4.2M. So when we would record a Coffee In the Clouds - with COMEDIANS we would get millions of eyeballs to our video blogs due to their tweets getting retweeted. 

Why stop there, right? We did Coffee In the Clouds - with ACTORS, AUTHORS, MUSICIANS, ENTREPRENEURS. 

When an author has a new book, our video podcasts help them with pre-order book sales. When an entrepreneur is launching a new business, our video podcasts help them to tell their story. Video podcasts, reaching millions of eyeballs.

The one cool thing with VIDEO podcasts, is the data. You can see if someone watches the video, see if someone watches the ENTIRE video, or watches the entire video - and then FORWARDS the video to someone ELSE to watch! Many times, we can place a coupon or something "free" as a thank you for watching. 

Sometimes CEOs that we have interviewed have taken our video podcast interviews, and shared them with their own entire customer base. Folks with 2M+ followers on LinkedIn share their interviews with their followers. Tweets getting retweeted, posts getting reposted.

Networking: Expert Level. 

When I look back on the past 24 months, our exponential growth at all started when Zoom became a verb - and - when professional comedians were truly "Starving Artists" due to COVID. 

As of this blog (08/22/2021) we are still fighting COVID. 30% of the eligible population of the USA has not yet been vaccinated. The DELTA variant is running amok. We pray that we shall not go back under lockdown, we PRAY that we can go back to live schools, live events, and doing things - LIVE

No matter what happens for the rest of 2021, we shall be serving freshly brewed Coffee in the Clouds, powered by Zoom. with Elie Honig - get
his new book for FREE! 

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