Sunday, June 13, 2021

Loki Dokie

If you are reading on a smartphone, use landscape / hold phone sideways.

Is Tom Hiddleston OK?

One theory is that "OK" actually originated with the Hessians soldiers during the Revolutionary War in the US, where the acronym OK stood for "ohne Korrektur," (without correction). 

I also heard that when doctors inspected the camping areas of injured soldiers, trying to count the number of dead bodies........ if nobody had died in a specific tent, they used to mark it as OK (zero K), or Zero Killed. And, that would create happiness, since "OK" on the side of the tent meant that no one died inside.

The Scots expression och aye, the Greek ola kala ('it is good'), the Choctaw Indian oke or okeh ('it is so') the French aux Cayes ('from Cayes', a port in Haiti with a reputation for good rum) could be the source.

Or, the initials of a railway freight agent called Obediah Kelly who is said to have written OK on all of the documents he had personally checked and approved. 

Ah, but is it OK to say Okey-dokey? Or is it "Okie-dokie" 

Okey-dokey is a playful or humorous way of saying "okay." It means the same thing, but would be used in fewer situations. It would not be used as a verb: "The boss has to okay the decision" is acceptable, "The boss has to okey-dokey the decision" is not. 

Disney+ / Marvel Studios "Loki" launched on June 9th and it broke the internet. Loki, the God of Mischief, steps out of his brother's shadow to embark on an adventure that takes place after the events of "Avengers: Endgame" which also, previously broke the internet. Rotten Tomatoes has Loki at 96% and rising. 

By the way, how is Disney+ doing these days? Is it just OK? Or is Disney+ doing Okay? I am kinda feeling that Disney+ is doing Okie Dokie Artichokie!  

Is Loki a bad guy? Or is Loki now a good guy? Or is Loki such a bad guy that we love him? Maybe we shall love Loki like he is the "Tony Soprano" of the Marvel Universe, right? 

Tom! Where are you going with this? Seriously, are YOU OK?

Before June 9th, there was a slim chance that YOU (the person reading this) knew who Loki was from reading comic books. There is a better chance that you knew who Loki was from the Marvel movies. There is now a VERY good chance that you (or someone that you know) is going to talk to you about Loki, a delightful diversion from the MCU as we know it. Test: did you know what MCU means? 

Yeah, the MCU (Marvel Cinematic Universe) owned by The Walt Disney Company became a thing. A very big thing. 

Disney+ was launched on November 12, 1999 and has 103.6 million paid users as of April 2021. Disney owns Pixar, Marvel, Star Wars and National Geographic. Disney+, Hulu, and ESPN+ have become the ultimate streaming trio. You did catch WandaVision on Disney+ right? 

If I said "Mandalorian" around a year ago, would you know what I was talking about? 

Today, you do.

Tom Hiddleston, who (currently?) plays Loki will never be the same. Just as when we say Thor, we think Chris Hemsworth. And when we say Iron Man, we think Robert Downey Jr. 

But - when we say HULK, we think..... Lou Ferrigno???? Who did YOU see in your mind when you just read HULK? Edward Norton? Mark Ruffalo? Eric Bana? Don't tell me Bill Bixby......

When I say Captain America do you not IMMEDIATELY see Chris Evans in your mind?

BRANDING is an art. And Walt Disney, was at his core, an artist. 

OK. That's my blog for today. My "Master Class" on branding has ended. Okay? 

See? I fooled you all. Just like Loki..... the God of Mischief. 

Before the days of SMS, "K" was used as Morse code prosign form "Go Ahead". This slang term was popularized in the film "The Little Rascals" (Oki doki). The phrase can be extended further, e.g. "Okie dokie (aka) pokie / smokie / atrichokie / karaoke. 

And that folks is......

The Matthew McConaughey Brand

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