Boosting the Boosted

LinkedIn has been offering the "boosting" feature for company page posts for several years, with the option becoming widely available around mid-2021 when they rolled out updates to help companies expand their reach with less time and cost investment; essentially allowing users to pay to promote their organic LinkedIn posts to a wider audience beyond their followers. 

Key points about LinkedIn boosting:

Function: Users can "boost" a post from their company page to reach more people on LinkedIn beyond their existing followers. 

Introduction timeframe: The boosting feature was introduced gradually, with significant updates and wider availability around mid-2021. 

Purpose: To help businesses gain more visibility for their content and potentially reach new potential customers or clients. 

I think I might have cracked the code on LinkedIn Boosting. 

How much does it cost to boost a post on LinkedIn? LinkedIn boost post cost a minimum daily budget of $15 USD. One of the best things about a boosted post is that the budget is highly flexible. A LinkedIn post can be boosted for as little as $15, or you can spend $100K if you want your story to reach a wide audience. 

When I do a video podcast interview (CoffeeInTheClouds.us | ZoomTalks.us | NYDLAcast.com) with someone famous they will tell THEIR networks. And in some cases, these folks have a tremendous following on social media - aka LinkedIn. 

THAT is the post to boost! THEIR posts already have a tremendous following of engaged fans. After all, there is a reason why they have (I've seen 1M+) followers on LinkedIn. So, when you boost THAT post, it becomes like a force multiplier. You are boosting the boost! Their following becomes the ideal client persona - the ideal target audience for the topic at hand. LinkedIn calculates engagement rate by adding the number of interactions, clicks, and new followers acquired, divided by the number of impressions the post receives.

Say a LinkedIn post gets 1000 views and 100 engagements — then it has a 10% engagement rate. This is because: (10 engagements / 100 views) x 100 = 10%. A good engagement rate for LinkedIn is about 2%. However, this can climb all the way up to 5-6% at times. Other metrics you can use to measure your LinkedIn success include: Engagement rate, Content reach, Click-through rate (CTR), and Profile views. 

There are 1B+ professionals on LinkedIn and millions on LinkedIn Learning. The ROI on boosting is strong. What is the ROI of boosting a post of a famous person who is highly motivated to have (millions?) of people see THAT post? 

How does that TV commercial go again? 

"Priceless"