I see what you did there

If you are on a smartphone, hold phone in landscape mode

I love Audible. I'm a big fan. Especially when it is a book read by the author. It feels like a private Master Class. When the author takes the time to create an audible book from their written book, it feels different. It feels better. It feels like we have a connection. It feels like they are talking directly to ME. 

The one thing that became very evident this month is that the data - the analytics of the audio book experience has not been lost on the marketing world. The good folks at Amazon (Audible) can tell what books I purchase, of course. But they can also see my level of interest in any/all of the books that I purchase. They can see how much time I invest in a certain book. The can tell if I went back and replayed a certain chapter. They can can tell if I downloaded the PDF that comes with the book. 

If I am reading a book on 'Marketing' then I might be someone that is very valuable to Hubspot or Mailchimp or Dotdigital. 

If I am reading a book on 'Telemedicine' then I might be someone who is very valuable to Teladoc or Zoom for Healthcare. 

As of today's Sunday Blog there are 174K+ online schools across North America. The NYDLA.org ( and now the NADLA.org ) services all of them. And, the (now) GlobalDLA.org also services their alumni. Are you someone who is thinking of taking an online course about AI? How about getting a Certificate on Cybersecurity? Or, are you going to get your 4-year college degree from such an online school like Purdue University Online or Penn State World Campus? Master's Degree? How about Law School? 

I have noticed that I am now getting emails/ads from schools for online courses, based on my reading habits (listening habits) from Audible. It makes sense. It's all about the data. After all, AI does not work without the data. And it is not just about online courses. Based on the reading (listening) habits you might get emails or see online ads that match the topic. 

I guess that all of this feels like I am a member of the world's largest 'Book Club' where folks like me (with my interests, my likes, my curiosity) can meet up. You know, we are all living, learning, working, playing, teaching, training, coaching, mentoring in the (now) Global Cloud COMMUNITY. 

TomCapone.com goes to my LinkedIn and TommyCapone.com goes to my Bluesky. Let's meet there. We can talk about your favorite books. Or podcasts. Or blogs. I'll let you decide.