Sunday, February 2, 2020

Anything good on TV?

OK! It's Super Sunday!

First, if you say "I only watch the game for the commercials" then you are in luck! Click here to see 'em all. 

The first Super Bowl commercial cost $37,000.
Today it will cost $5,600,000 for a 30 second spot.

There were 42 Super Bowl commercials in 2019, but that number fluctuates from year to year.

Most of today's commercials will be 30 seconds long, but some will surely be 60 seconds or longer, especially the tearjerkers. There may be a few 15-second quick-hitters thrown in, and maybe some company aiming for volume and quirkiness.

One of the BEST Super Bowl Commercials ever, is the 2014 "Puppy Love" spot. It was a mini movie. It is the most watched, the most replayed. Here is the winning ad:

Now, here is the explanation as to why "the story" works. The Poynter Institute's Al Tompkins explains how to use story structure, character development, story focus, video & audio basics. If you are in sales, or if you are in marketing (OR IF YOU HAVE A PULSE) you will really want to watch the above - and then watch the below.

THIS video from Al Tompkins is a MASTER CLASS in storytelling, for the biggest stage (The Super Bowl)

Remember, in business, it's not who has the best story - it's who tells their story the best!

Join and meet (and learn from) cool people like Al Tompkins

And Go Kansas City Chiefs!!!

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