Sunday, September 8, 2019

Starting a Podcast? First Get Messy

Back in March of this year, I did a blog on podcasting. Since that time, it seems like the already exploding podcasting world has now shifted in to supernova mode.

Molly Beck was paying attention.

There is a very good chance that you have an idea for your own podcast. It could be a podcast about sports, or cooking, or business. But you might never take your idea for a podcast and give it life, because it seems too hard. Where do you begin? How do you do it? 

Molly Beck launched, built, and grew Forbes Podcasts. She had the idea that creating and launching a podcast should not be so hard. Why can't someone record, edit, publish, and monetize their podcast, as easy as writing a blog? 

Enter the web-based software that allows anyone of any technical level play with the big guys in the world of podcasting. Think of as WordPress for podcasting.

Molly's first investment round for Messy was led by Randi Zuckerberg, the former director of market development for Facebook. So far, thousands of podcasters have created tens of thousands of episodes using Messy. 

It was August 23rd (16 days ago) that I met Molly Beck on LinkedIn. We then had a Zoom meeting, and yesterday (Saturday) we met in NYC. And just like that..... is a now a member benefit of 

Join the NYDLA - and get Messy as part of your paid membership. Done.  

Whether you want to launch a new podcast or improve an existing podcast, Molly and her team (and her technology) will get it done for you. Anyone can (and should) make a podcast. But most people won't because they are afraid, or they feel like they will fail. 

I remember when people would say: "Do I really need a website?" or "Do I really need a blog?"

In today's world, not having a podcast will be the same as not having a website. The people who get into podcasting now will be the ones that build an audience and make it the centerpiece of their company or brand. members shall now benefit from the platform - and - from the body of work of industry experts like Molly Beck, Randi Zuckerberg, and others. 

Podcasting has gone mainstream. From history buffs, to business experts, to comics, everyone has a podcast these days. But the market is just getting started. There are 165 million podcast listeners and slightly more than 700,000 podcasts being updated all the time. 

Randi Zuckerberg and her longtime business associate Natasha Lewin launched a silly, yet surprisingly dark, family friendly podcast on re-telling classic fairytales, with contemporary themes like politics, gender, and the tech world. 

So: yesterday my wife and I took the bus to The Big Apple for a Saturday day trip to meet Molly Beck (and her Dad). And we met a few people in the "Messy Posse" - people who are rocking the podcasting world via the platform.

As soon as possible (this month) Molly and I will record a "NYDLAcast" and blast it out to the millions in our community. I'll let Molly tell the story behind her company name - but it was not always...Messy. For now (until we get updated) you can just send an email to and we'll take good care of you. 

I'll leave you with a teaser on the Messy name: Mark Twain, Thomas Edison, Albert Einstein and Steve Jobs had messy desks. Just like most other geniuses. 

So if you ARE going to have a podcast - it should be a messy podcast. 

The Posse
(that's me on the couch)

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