Saturday, March 30, 2013

Business Easter Eggs

Winston Churchill is known for saying “Never, never, never give up,” but it is another one of his quotes that may be more meaningful during difficult and somewhat depressing economic times: “Never give up on something that you can’t go a day without thinking about.”

Easter is the time of green grass and bright blooming flowers, and it might be the same for your business. Spring always promises the rebirth of budding green leaves and blooming colorful flowers; thus it’s important not to give up on a renewal of sales growth as well.

For me, winter and the lack of color is depressing. I’ll take green grass over white snow any day, thank you. No matter how down and dejected you may have felt about the slow-down of your business growth, it’s important to focus your thinking on the potential business you have an opportunity to generate going forward and simply not give up.

Maybe what you need are some brightly colored Easter Eggs for your business!

Stop focusing on the negative and begin picturing the positive daily. This actually works. It’s what athletes call “mental rehearsal;” seeing things as you want them to be and picturing them vividly in your mind. If you start this exercise every morning before calling on customers and every night before going to sleep and maintain the process for just one month, you will see positive results begin to manifest.

Control what you can, dismiss what you can’t. Whether it’s trying to change an individual who can’t seem to see things your way or a policy that you heartily disagree with, give it up. Focus instead on the many other things that you can control. Your time will be much better spent and your attitude will greatly improve.


Smile more. Become extremely conscious of the amount of time you smile. Without even realizing it, people all too often walk around looking way too serious and glum and at the same time expect people to respond positively to them. Wake up and take a reality check. No one likes to do business with someone who appears to lack confidence and seems down on life. Remember the old adage that when you smile, the whole world smiles with you. There’s more truth than not to that.

Avoid hanging out with negative people. Sure, it’s realistic that during difficult times like this there will be discussions involving the problems that may be encountered. But don’t get bogged down in negative, woe-is-me conversations. Spend the majority of your time with people who are positive, looking for alternative ways to hurdle the problems and being innovative in their thinking.


Finally, take time to treat yourself; be good to yourself. Maybe that’s going to a movie; abandoning adults and hanging out with the kids; pampering yourself with a suit or buying that new pair of shoes. Get yourself a new iPad, Smartphone or laptop. Most of all, take time to take care of you so you are in the right place to take care of those who depend on you—your loyal customers.

Easter and springtime always brings forth new life in fresh and magnificent ways. Leverage the advent of spring and let it be a time of renewed confidence in your business!

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