Great idea!

If you are reading on a smartphone, use landscape / hold phone sideways. 

Fill it Forward is a company that creates reusable products, interactive technologies, and global giving initiatives to inspire people to reuse. The Fill it Forward app tracks beverage consumption, environmental impact, and donations to clean water projects. The app also allows you to track waste diverted, emissions saved, and how much ocean pollution you have prevented. You can set goals and reminders to help you meet your hydration goals.

The Fill it Forward program offers free cup tags to students to promote sustainability, hydration, and philanthropy. There's also a Google Fill it Forward bottle that allows you to scan a QR code each time you refill to see how much plastic is saved from being discarded. Each scan also unlocks a donation to a worthy cause.

Matt Wittek is the founder and CEO of Fill it Forward.

Hey Matt! That was MY idea! ( Ahem ) 

Years ago, I bought the domain name www.TheGreatFeed.com.  The logic, my "big idea" was that we could put an "uber cookie" on a website, and whenever anyone clicked on that cookie enabled website, whenever anyone visited the website, money ($0.001 or such...) would go to eliminating hunger. So, your social media "feed" would feed the world, get it? Every visit to your social media feed or to your company website would help to feed the world. My idea. 

It was at a recent Zoom event in NYC that I learned of Fill It Forward. It looks like Matt Wittek has been doing cool stuff for 11+ years. "At the Fill it Forward Company, we believe choosing to reuse is a simple act of generosity that shows love for our planet and the people on it. We create interactive technologies, global giving initiatives and reusable products that inspire the world to reuse."

I am going to definitely reach out to Matt and see if he would do a NYDLAcast.com interview with me. Looks like there is a cool entrepreneurial story here, one that can use a few more eyeballs. But here is the real thing that made me blog on this today.

The world is full of ideas. Good ideas. There is no shortage of ideas. When people are worried about someone stealing their idea, they are really not very business savvy. No one wants to steal an idea, but people DO want the execution of a good idea. I don't know if Fill It Forward was Matt's idea, but there sure is a lot of good execution going on over there. 

So, I am now wondering if there might be a crossover, or some form of hybrid here. What if there is a QR Code/ Uber Cookie mash up, that allows for my idea to merge with their idea? What if any click to any website, any social media feed, would feed the world - or enable some other cool humanitarian result? 

My idea, TheGreatFeed.com would have used Ubercookies. Ubercookies remember when you are logged in, so you don't have to log in again for each page you visit. Ubercookies are small files of letters and numbers that are stored on your browser or computer's hard drive. They are typically removed when you log out to ensure that only logged in users can access restricted features. Ubercookies can be used to track users and collect data about their browsing behavior.

It would have been something like this, on millions of websites: 

"Our website is powered by TheGreatFeed.com Ubercookies and every visit to our website helps to eliminate hunger in America. Thanks for stopping by!"

My idea is still just that - just an idea. It FEELS like a good idea, but in its current state, no hungry child is getting any assistance. Ideas are plentiful, it is all about the execution. 

www.FillitForward.com