Sunday, May 13, 2018

Invention, meet your Mother

"Necessity is the mother of invention" is an English-language proverb. It means, roughly, that the primary driving force for most new inventions is a need.

This month 25,000+ amazing people attended Collision in New Orleans. Next year, "North America's Fastest Growing Tech Conference" will be in Toronto. Check out their video above.

Last week, TechDay New York had 20,000+ people attend. Tech Day is the LARGEST "Start Up" event in the USA. Above is a well done video from one of our sponsors.

This Thursday May 17th is Propelify, with 10,000+ expected to attend. Above is the video from last year's very successful event on the Hoboken waterfront. Check out the AMAZING view of New York City!

Members of the receive free passes to such live events, thanks to the generosity of our amazing sponsors. And, members who attend go home with thousands of dollars worth of "swag" and goodies to help them to run and grow their business. Again, we have very generous sponsors. But, these amazing sponsors want to "meet" these amazing people. 

Just from this month alone, we have 55,000+ people to thank for their support. 55,000+ people that our vendors and sponsors would like to engage. 55,000+ people who are in business, and who would like to GROW their business. 

I got it!  We can send them an email!


We can send these 55,000+ people a multimedia presentation. We can tell them......a story. 

"Necessity is the mother of invention"

Shorthand ( is an amazing multimedia storytelling platform, that works seamlessly on any device. We know that most people access the Internet these days via mobile. So, it is "necessary" to reach people via ANY device, especially mobile. 

Since you are reading this blog, there is a 97% chance that you already know who Seth Godin is. If you just put "Seth" in Google, his website comes up as the first thing you see. Not too shabby. 

Seth, in Judaism, Christianity, Mandaeism, and Islam, was the third son of Adam and Eve and brother of Cain and Abel. But the Seth that I am talking about is the "amazing Seth" and the Seth that invented permission marketing (among other things).  

Because we have "permission" to send 55,000+ people an email thanking them for their attendance, we shall do so.

But - if we want something good to happen, if we want to engage with 55,000+ people, if we want 55,000+ to give us their attention, if we want 55,000+ people to get to know us, to trust us, to become our friends........ 

...then there is a necessity to tell them a story.....

The End


PS.....there is even MORE cool stuff is happening this Thursday in The Big Apple.....

Allow me to use the word "amazing" just one more time (I know, I was counting too). My friend Seth is being inducted in the Marketing Hall of Fame in New York City. I'm going. If you can make it, you should join me in supporting Seth. His daily (free) blogs have been a gift to the world for many years. ^^^ You can get tickets from their website. Use the code SOCIAL and you will save 25%. 

Come to the event to support and meet "the amazing Seth". I'm sure there will be some great stories that you can tell your friends.

No comments:

Post a Comment