See You See Me at ISE

 

My friend Jason Fried (of 37signals) has praised McMaster-Carr's website (www.mcmaster.com) as one of the best designed sites on the web, highlighting its purpose-built, no-frills, functional design that's fast and efficient for users who need to get in and out quickly. It's an eCommerce site specializing in industrial supplies, tools, and hardware, known for its simple yet highly effective interface.

Jason is correct. Now, what is funny is I could not remember the name of the company or their website this morning. So I asked Grok: Jason Fried mentioned a very elegant Ecommerce website - what was it? In a few seconds, Grok found the post from Jason. It was a post that he made on X (Twitter).

As of this Sunday Blog 85,000+ people are heading to Integrated Systems Europe.

Integrated Systems Europe, often referred to as ISE, is the world-renowned annual tech show for the audiovisual and systems integration industry. The industry turns to ISE for the inspiration and motivation required to drive things forward. At the four-day event each February, attendees reconnect with virtually impossible experiences, with networking opportunities, state-of-the-art technology, and their own career development. Since the first ISE in 2004, the event has grown year-on-year. In 2025, ISE hosted over 1,600 exhibitors (with countless new product launches) and attendees made over 185,700 visits to the show. Thousands of GlobalDLA.org members have (and will) attend ISE.

When I did a search on the ISE website, filter by Alpha, I put in L. Ah, I see our NYDLA.org vendors Logitech, Lenovo, LG, and 89 more NYDLA.org vendors with a name that begins with 'L'. OK, so it looks like 1,751 exhibitors with booths. Anyone (and everyone) in the ProAV, Audio, Lighting, Staging, Broadcast AV, Digital Signage, Smart Spaces, Unified Comm, Collaboration, Edtech... I could go on. 

Now it was only a few weeks ago that we attended NRF'2026 - The Big Show. With 40,000+ attending LIVE and 10X that number attending virtually, NRF is the largest annual event for the RETAIL industry. And the major topic at NRF (and at CES and I assume this year at ISE) was all things AI.

Especially Agentic AI for Commerce.

So this morning it hit me. Why not build out an Agentic AI Commerce site and load EVERYTHING. As in, every exhibitor of ISE. And every exhibitor of NRF and CES. And load the entire line cards of TD SYNNEX, and Ingram Micro, and D&H and Jenne and others.

Well look at that. Right on the bottom of the McMaster-Carr website they have a link for https://www.mcmaster.com/eprocurement/ to automate everything. Gee, I wonder if we can do the same thing with our distribution partnerships TD SYNNEX, and Ingram Micro, and D&H, and Jenne (and...and.....and....) so that our store (TAC-USA.com) could become an Agentic AI Commerce shop.

We have partnerships with Clover and BigCommerce and WooCommerce and Shopify (and...and....and...)

So the 'Shop' that our members find on the top left corner of NYDLA.org would be our Agentic AI Commerce store. With the entire line cards of all of the top telecom | technology vendors and carriers in the world. All hosted with the elegance and simplicity of the McMaster-Carr website. And it would be all powered by AI so that anyone can use the site. Via phone, via email, via text, and of course via visiting the website. All while letting our NYDLA.org members enjoy our $1B+ buying power.

Our 174K+ K-20 schools, our 16K+ municipalities, our 8K+ car dealerships, our 6K+ hospitals. And the ALUMNI of our 174K+ schools. All could have access to TAC-USA.com as a value-added NYDLA.org member benefit. We could run it all with a small team, probably less than a dozen people. And they could live anywhere in the world. They could do all of this from their home.

At the bottom of the ISE website it has an AI powered bot. Put in your company, title and it will tell you WHY you should attend ISE live. I put in NYDLA.org | CEO and here is what I got back in a few seconds:

So there are 4 key highlights, at least 18 exhibitors and 16 agenda items that would be a great fit for me:

As CEO of NYDLA, you are at the forefront of shaping how professionals learn and connect. Integrated Systems Europe (ISE) 2026 is the ideal setting to explore opportunities in future learning ecosystems, refine your AV/IT integration strategy, and discover new avenues for digital learning business growth to further your mission.  

Well now. MY AI bot is Bernice@NYDLA.org and she works 24x7x365 for our members. And she runs our Agentic Ecommerce store, fielding phone calls and live chats. Bernice will be running our NYDLA.biz (dot biz) Agentic Commerce shop. Our BigCommerce store with tens of thousands of SKUs processing millions of dollars in SAVINGS for our members. Bernice manages the entire line cards of TD SYNNEX, Ingram Micro, D&H, Jenne and many more. And Bernice never sleeps. And she loves working with humans (our staff and our members).

Welcome to the Age of AI - the Age of Agentic Commerce. 

Also this: Bernice was my Mom's name. 

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www.TheCEOdepot.com is OPEN and it's FREE My Cell: 201-466-8442 [ texting is preferred, thanks ] NEW: Please call 551-360-1474 to meet my AI Bot | Virtual Assistant, Bernice. Work Email: ceo@nydla.org Personal Email: t.a.capone@hey.com [ powered by 37signals.com ]