A "boost" can have different meanings depending on the context. Here are the most common interpretations:
- General Definition: A boost is an act of increasing or improving something, like giving a push or enhancement. For example, boosting confidence means increasing someone’s self-esteem.
- Social Media (e.g., X): On platforms like X, a boost refers to reposting or promoting someone else’s post to increase its visibility. It’s similar to a retweet but may carry a different connotation depending on the platform’s terminology. For example, boosting a post amplifies its reach to your followers.
- Technology/Gaming: In tech or gaming, a boost often refers to a temporary increase in performance or power. For instance:
- Boost in Computing: Overclocking a CPU or GPU to enhance performance (e.g., Intel Turbo Boost).
- Gaming: A power-up or temporary advantage, like a speed boost in a racing game.
- Marketing/Advertising: A boost can refer to paid promotion, like “boosting” a post on social media platforms (e.g., Facebook or Instagram) to reach a larger audience through targeted ads.
- Slang: In casual language, “boost” can mean stealing (e.g., shoplifting or carjacking, as in “they boosted a car”) or giving someone a lift, either physically or emotionally.
There are 1B+ professionals on LinkedIn and millions of the use LinkedIn Learning. If you remember Lynda.com was one of the first 'distance learning' platforms. In April 9, 2015 LinkedIn announced its intentions to buy Lynda.com in a deal worth $1.5B. And then in 2016, Microsoft bought LinkedIn for $26.2B, being their largest acquisition at the time. 94% of business-to-business marketers since 2017 use LinkedIn to distribute their content.
So, sometimes (not all the time) I spend the money.... to 'Boost' a post. LinkedIn will use its algorithm to figure out if the post is 'boost worthy'. It will come back and say that 'for this much money, you can reach this many more people' and these are people that are the ICP or ideal client persona for THAT topic.
So here is the super secret hack that I am sharing with you today. I think we have cracked the code on 'boosting' on LinkedIn as in the 6th bullet that I have listed on the top of this page. It seems that we have figured out a way to boost the boost - of a boost!
LinkedIn is a BUSINESS platform. Not like Facebook or Instagram, it is really designed for business. The odd little 'this belongs on Facebook' post does sneak in from time to time, but for the majority of the time, it's all about BUSINESS. And, when someone is promoting a book - the algorithm can then identify the ICP for that book's audience - who are by default, also in business.
Now sometimes the post is not boost-able. Like, I would love, LoVe, LOVE to be able to boost a post regarding Zoom. But the folks at LinkedIn think that would be piggy. Ah, but books seem to work like magic. When the good folks at FortierPR.com have a new book to launch, I usually get the call. Our CoffeeInTheClouds.us (aka ZoomTalks.us) fireside chat interviews reach millions of people living all around the world. And during our virtual book signing events, we usually give the new books away for FREE to our paid members. So it makes perfect sense that promoting a new book via our millions of Distance Learning Association members would 'boost' book sales.
If a post is boost-able, the algorithm finds folks in the 1B+ user universe of LinkedIn who are an ICP (Ideal Client Persona) for THAT book. It could be a book on LEADERSHIP. Or a book on TELEMEDICINE. Or a book on ECOMMERCE, or CYBERSECURITY or anything. So, boosting (promoting) books (paper or Audible.com) via LinkedIn is great.
Ah but doing it via our (now) Global Distance Learning Association - and giving the books away for FREE (we credit the DLA members $25 / one month membership fees) is again......nuts. We are boosting the boosts! And if the LinkedIn user is not yet a member of the association, they should join and get the book that they clearly told us they wanted to read.....for free. (Again, we give a $25 credit). I guess we are really 'reimbursing' the member for their purchase. Anyway....
Our ZoomTalks.us video podcast interviews are PoweredByZoom.com so even though LinkedIn does not allow us to boost 'Zoom' posts specifically, I think we found a work-around. And so...
If you have a product | service | book | course that you would like 'boosted' to the 1B+ professionals on LinkedIn, we should chat. We might not be able to boost the boost OF THE BOOST...
Maybe I'll just blog on it. That seems to be working pretty good too.
DrZoom.us wants you to GetZoom.us
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