Car Wash University

 

So, they are the new kid in town. It started with an email to me ( and my wife, and my kids ). If my dog Konta had a working email I am sure that he would have received one too. 

OK, so we all got the email. And then we all got the follow up emails. And the follow ups to the follow ups. And so, yesterday was the big day. Yesterday was the visit to the new Speeders Car Wash in Mountain Lakes, New Jersey. 

I live in Boonton Township, New Jersey. We're the next town over from Mountain Lakes. There is a Boonton, New Jersey, and we share a Zip Code. So you have Boonton and Boonton Township. The kids living in Boonton go to Boonton High School, but the kids that live in Boonton Township go to Mountain Lakes High School. But ALL OF US live in Morris County, New Jersey. 

THERE IS ONLY ONE BOONTON USA. Boonton became a separate municipality, and was incorporated as a Town under a charter granted by the State Legislature in March, 1867. The area within the limits of the new Town was formerly part of the old Townships of Pequannock and Hanover. Under the charter, the new Town was governed by a seven-man Board of Trustees, but, by an amendment to the charter in 1872, authority was vested in the Mayor and Common Council, which later became the Mayor & Board of Aldermen and is now known as the Mayor and Town Council.  

Boonton's charter of 1867 was a milestone in the long history of the Town. More than a century earlier the village of Boonetown (Booneton, Boonton Falls) was established on the Rockaway River, about a mile and a half downstream from the center of the present Town. As early as 1747, Obadiah Baldwin operated an iron refining forge at that place, where water power was in ample supply, and raw materials, such as iron ore and wood for charcoal, were not too far away. Under David Ogden, the owner of the site and a large tract of surrounding land, and, later, under his son, Samuel, the ironworks was enlarged, and a village of workmen and their families emerged. This village was named by the Ogdens "Boone-Towne" in honor of the Colonial Governor, Thomas Boone, in the year 1761.

AND SO.... yesterday was the day to get the car washed. The new Speeders Car Wash on Rt. 46 in Mountain Lakes New Jersey had me in their tractor beam. Their emails have 'locked on' and I was being pulled out of my driveway and right down the boulevard to their new location. 

I was impressed. There are several Car Wash locations within a mile or two of home. In fact, there is one right in BOONTON USA. But again, immediately, this place was DIFFERENT. It felt like a mash up of Walt Disney World and Chuck E. Cheese for cars. And a little bit like the drive through at Chick-fil-A. The efficiency was palatable. You can just feel in your bones that someone engineered this to be different. Different by design. I counted around a dozen staff, and they all had uniforms like an Indy Car pit crew. Everyone was smiling, everyone was happy. 

In the most professional way, they took my electronic coupon off my phone for the FREE car wash. And then, as the seconds clicked by, I was braced for the sales pitch. In three.....two....one..... and we're off! It's all about the subscription. It's all about the monthly Car Wash Club. Netflix, for cars.

I knew it was coming. The kid giving me sales pitch however, did not. I told him "THIS IS FANTASTIC! This is great! I am impressed! Ah, but this is my wife's car and she has to decide. Can you sign up online?" < sigh >  

I could watch his eyes blinking, as his brain was processing the answers from his training. What do you say when they say this, what do you say when they say THAT.... I told him: Congratulations! You made a sale! I am sure that she will be back to sign up one day soon. 

Now he had a choice: keep working me, or pass me through, as there was a line forming behind my car. I quickly said "Good job! Keep up the good work, I'm sure you will have a fantastic day selling..." 

So here's the deal. The Car Wash was the best of my 64 years. When I got home, I told my wife. I posted on Social Media. And then I got an email and a text from RussellSpeeders.com reminding me that if I 'tell a friend' to get a free car wash, I would also earn points. From their website:

Russell Speeder’s started over 50 years ago in Norwalk, Connecticut, and currently operates 32 car washes in Connecticut, New York, Nebraska and Kansas City. In that time we have washed millions of cars and have evolved our process for providing customers with a fast, clean, shiny car. We are obsessed with offering an amazing customer experience delivered by our hundreds of hard working associates.

Over the last several years we have been laser focused on providing over 150,000 monthly members the best unlimited car wash program in the country. Stop by today to experience all we have to offer, and enjoy the ride!

WOW. Free Air! Free Vacuum! So on my ride home (just a few miles) I reflected on what just happened. The email campaign, worked. The first customer experience worked. I told my wife that I just had the best car wash ever. I told my kids. I told my dog Konta. I posted on Social Media that I had the best car wash, ever. And this was BEFORE I got the text and email prompting me to tell my friends to earn friends and family points. 

And now I'm BLOGGING on it.  I'll even email hello@russellspeeders.com to tell them 'read my blog!' 

It made me think about how in BOONTON USA there are probably a dozen Pizzerias. There are many coffee shops. There are many nail salons. MANY to choose from. I love BOONTON MAIN STREET in the one and only BOONTON USA with the shops and the many (many) amazing places to eat. There are many choices for getting a car wash near BOONTON USA. 

Or is there really now just one..... ?

https://russellspeeders.com/locations and now...Welcome to New Jersey! 

https://russellspeeders.com/elevateher-2025  You gotta like these folks already, right?