He knows when you've been bad or good

He sees you when you're sleepin' ... And he knows when you're awake ... He knows when you've been bad or good ...So be good for goodness sake! Bing Crosby & The Andrews Sisters released “Santa Claus Is Comin' to Town” on December 11, 1943. Was Santa the first algorithm? 

Tomorrow is the Second Inauguration of Donald Trump. On January 17, Trump announced the inauguration ceremony would be moved indoors due to cold weather, and would take place in the Capitol rotunda, a first since the public second inauguration of Ronald Reagan on January 21, 1985.

Trump's decision to take his inauguration indoors has been mocked by some as an indication that the president-elect is weak or "soft," with many comparing the expected conditions on Monday to those at Obama's first inauguration in 2009.

Obama was inaugurated outdoors despite a temperature of 28 degrees, with "wind chill values in the mid teens," according to the National Weather Service (NWS). About 1.8 million people attended Obama's inauguration despite the cold weather, according to The Washington Post.

Temperatures in Washington are forecast to be about 21 degrees during Trump's second inauguration on Monday, although wind chill could make it feel more like 11 degrees at around noon, when the ceremony begins.

Folks that are 'anti-Trump' are saying DO NOT watch the Inauguration LIVE on TV. Tank the ratings! In fact, the instructions are to turn your TV ON - but do not watch the event. But do watch something ELSE. This is to impact the ratings, to influence the media. 

To influence the algorithm. 

I met the folks from Corsight AI at the NRF 'Big Show' this month. They specialize in Facial Intelligence - the ability to recognize people of interest and specific scenarios from video footage. Face matching, Face detection, Facial intelligence, Facial recognition. No matter what YOU call it, it just WORKS! 

I am a big Audible fan. I 'read' most of my books through my ears. This month the good folks at Audible shared with me MY history. What books I listened to, which books I did not finish, which books I downloaded and never started, and my total listening history. In other words, the good folks at Audible (aka Jeff Bezos) know a great deal about me, my interests, and my behavior. Heck, he even knows the times of day / days of the week that I am listening. "Oh look, Tom's at the Dog Park right now." 

I run the (now) Global Distance Learning Association (GlobalDLA.org) which is the result of TBLS (Technology Based Learning Systems) morphing and changing and perfecting since 1983. There are 174K+ [K-20] schools serviced by the DLA. It's K-20 not K-12 as we service all the way up to Graduate School. Distance Learning morphed into DIGITAL Learning and now in 2025 it's all just DIGITAL LIVING. For the first time ever, more people are paying tuition for an online education than for a traditional 'on campus' experience. And this means that PURDUE UNIVERSITY ONLINE is competing with STANFORD ONLINE who is competing with PENN STATE WORLD CAMPUS who is competing with... well, you get the idea. Once education went 'online' every school is competing with every other school for YOUR tuition dollars. 

The mere fact that someone is 'looking at' or even thinking about taking a specific online course is critical data. The fact that some PAID $2,800 (or even $28,000) to take an online course, or to attend a college or university for a degree is critical and valuable data. Show me what you buy, what you read, what you study - and I'll customize my marketing to fit. 

Just this month alone, 140K+ people attended the CES event in Las Vegas - the largest tech event of the year (every year). 40K+ attended NRF in NYC, and we expect 80K+ to attend ISE next month in Europe. What is the profile of the people who physically attend such events? Who invested in travel, hotel, and time to be their live? Would you like to meet them? Would you like to send them an email? Or invite them to your webinar? You can GetDotdigital.com and meet all of them via zero spam, 100% opt-in email marketing. 

If you attended an NFL, NBA or MLB game in the past year, there is a very good chance that facial recognition software knows about it. As does the credit card history from your purchases at the game, or online. If you were at a political rally in the past year, or planning on attending the Trump Inauguration, smile - you are on Candid Camera. Now, attending a sporting event LIVE is expensive these days. Tickets are expensive, so just the fact that you are in the arena or stadium is very telling. Same goes for those attending CES, NRF or ISE. It is expensive to attend a trade show - much less pay for a booth at the show. It's all in the cloud, everything. Add it all up, add it all together and you have a very powerful 'big data' marketing machine. 

It is now 2025. We live in the world of Big Data / AI / Quantum Computing. Technology Billionaires have tremendous influence on what we will see, read, watch and learn. Better prepare now for Christmas 2025, because Santa will definitely be looking at the algorithm of your digital footprint for the past 12 months. 

Want to learn more? Join the GlobalDLA.org - we're teaching everything we know. And we learn something new - every day.

[Chorus: Bing Crosby, The Andrews Sisters, Both]

You better watch out

You better not cry

You better not pout

I'm telling you why (Why?)

Santa Claus is comin' to town...

[Verse 1: Bing Crosby, The Andrews Sisters, Both]

He's making a list (Ooo)

And checking it twice (Ooo)

He's gonna find out who's naughty and nice

Santa Claus is comin' to town

He sees you when you're sleeping

He knows when you're awake

He knows if you've been bad or good

So be good for goodness sake