Give the Gift of....NOTHING

 

This year is one of those magical years when the "Tuesday - Wednesday" middle of the week holiday for Christmas and Chanukah and then New Year's Eve/Day makes just about everything a 'January Problem'. Oh, and what a January it will be. 

Tuesday January 7th to Friday January 10th is CES in Las Vegas.

NRF '25 Retail's BIG SHOW opening party is January 11th, and the Conference & Expo run until January 14th. 

And for those in 'the industry' Integrated Systems Europe (ISE 2025) is in Barcelona February 4th - 7th. 

The Integrated Systems Europe (ISE) 2024 trade show in Barcelona, Spain had 73,891 verified attendees from 162 countries: 

Total visits: 172,627 across the four days, including activity on Monday, January 29

Daily visits: Record numbers for each day, including 51,617 visitors on Wednesday, January 31

First-time visitors: 33.6% (24,815)

Exhibitors: 1,408, the highest number to date

Show floor space: 82,000 square meters

ISE 2024 Statistics: Record-Breaking Attendance

ISE 2024 was the most successful edition in the show's 20-year history. It was a 27% increase from the 2023 event. If you are in the systems integration and audiovisual industry, you don't miss ISE. 

So, within the first 45 days of the New Year, it is 'very doable' to reach out and touch 138,739 + 39,500 + 73,891 trade show attendees for CES, NRF and ISE. That is a 1/4 Billion people.

I have been attending TRADE SHOWS since 1983. This year, I will attend NRF 2025 LIVE, since it is right in my backyard (New York City). I will attend CES for only one day (we have a booth) and I will attend ISE virtually. 

Ah, but we shall email everyone who attended CES, NRF and ISE in 2024, and we shall email all who registered to attend CES, NRF and ISE in 2025. There will be great overlap on those files. Via amazing tools like Adobe and Dotdigital, you can reach people via multimedia, transmedia, omnimedia marketing. And via tools like Zoom you can do both LIVE and virtual webinars, explainer videos, and trade show booth interviews. 

As I write this Sunday Blog, I am grateful for the "Tuesday-Wednesday" holiday placement on the calendar. My staff and I will be busy, busy, busy getting ready for the first 45 days of 2025. For me, the slower the next two weeks are, the better. I am hopeful that no one is working until January. I am hoping that this week and next week will be... slow. 

We need every minute we can spare to get ready for Q1 2025. Thank goodness we all work from home. Happy Holidays everyone - and travel safe! 

See you at Booth 1362

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