(Not so) Hidden Tracks

In the field of recorded music, a hidden track (sometimes called a ghost track, secret track or unlisted track) is a song or a piece of audio that has been placed on a CD, audio cassette, LP record, or other recorded medium, in such a way as to avoid detection by the casual listener. In some cases, the piece of music may simply have been left off the track listing, while in other cases, more elaborate methods are used. In rare cases, a 'hidden track' is actually the result of an error that occurred during the mastering stage production of the recorded media. However, since the rise of digital and streaming services such as iTunes and Spotify in the late 2000s and early 2010s, the inclusion of hidden tracks has declined on studio albums.

24 hours ago, I had no idea what a "Hidden Track" was. Walking down Main Street Boonton (there is only ONE BOONTON in the USA) I popped into a new shop, Hidden Track Records. 

From the street, the new shop caught my eye. Their sign caught my eye. I am always 'tuned in' and ready to explore a new business, to check out a new entrepreneurial venture. OK, so Boonton has a new record shop. Really? Why? I asked myself, are vinyl records still a thing?

My brain jumped to doing math. How many people are buying records these days? Turns out, according to Google in 2021, vinyl records enjoyed a 68% increase in total sales volume and a 55% increase in total sales revenue over 2020 in the US, reaching $1 billion in sales for the first time since 1985.

In a surprising turn of events, Vinyl Record sales experienced a 17th consecutive year of growth, defying industry expectations. This year has reassured experts that the vinyl market did not hit a natural plateau after surging during the pandemic, which caused a 108% increase. It is growing, growing, GROWING! 

So, I met owner Shane Murphy. In a brief conversation I got the backstory on the new business. Shane has a very eclectic background, from construction to music to podcasting. It was less than a ten minute conversation, with me asking questions and Shane filling in the gaps. While I was standing there, I thought to myself that this conversation was like one of my video podcast interviews, but LIVE.

Real. Two people talking. Live and in real-time. Shane gave me his business card (old school) and we shook hands (more old school). We talked about possibly doing a LIVE video podcast interview from Hidden Tracks, which to me felt very meta. [Something is meta if it is self-referential: if it follows the scheme 'a thing about a thing'.]

It was hours later that I thought about the name of the shop, Hidden Tracks. I did not ask Shane about the name while I was in the shop, and so I was compelled to Google it when I got back home because I thought it must mean something, right? Yep, it sure does. 

To the untrained eye, the new record shop on Main Street Boonton USA is a place to buy vinyl records. A Record Shop that sells Records. The same way a Flower Shop sells flowers and the same way an Ice Cream Shop sells ice cream. 

Ah, but Hidden Tracks is about our hidden tracks. The hidden tracks of people. How music is a universal language. How people are brought together by music, by art, by creativity. And how people used to do more things together, live. People used to meet live, gather together to discuss, to have conversations, to share. If the new shop was simply called Boonton Record Shop I would probably have not stopped and I probably would have not walked in. I don't have a vinyl record player. Heck, I don't even have a CD player any longer. I can't remember the last time I listened to music that was not streaming on Amazon or Audible or YouTube. 

Something tells me that I will be on Amazon later today, shopping for a vinyl record player, something with HD audio. Sometimes the Hidden Tracks of our lives are actually hiding in plain sight. 

Hey Shane & Michele Murphy - welcome to BOONTON USA! We needed this shop - we needed YOU.