Sunday, June 30, 2024

In the Aire Tonight

I can feel it coming in the air tonight, oh lord

And I've been waiting for this moment, for all my life, oh lord

Can you feel it coming in the air tonight, oh lord, oh lord

Cool song, right? 

“In the Air Tonight” A great song by Phil Collins, going way back to 1981. His first single. There are several misguided stories about the meaning behind the song... One is that Collins witnessed a man drowning and did nothing to save him. Another is that a man was attacked as his wife drowned, thus him unable to help. Both are urban myths as Phil Collins himself is on record discussing the true meaning behind the song, or as best he could explain….

In a 2016 interview Collins says: "If something is in the air, you feel that it is happening or about to happen/noticeable all around. I wrote the lyrics spontaneously. I'm not quite sure what the song is about."

I attended the AireSpring & BCE Global – USA Executive Briefing & Luncheon in NYC this past week. 

The last time I had a one on one conversation with Daniel Lonstein was in 2001. I was running and we needed BlackBerry to service the Maritime niche. And at the time, AireSpring was a major player in that space. And so, we became their Master Agent. I assume that is where the name "Aire" comes from. Aire could be the obsolete spelling of Air. If you Google "Aire" you go down a long rabbit hole...........  Anyway, back to the movie....

Over the years, I dabbled in many and diverse areas of business, but almost always I remained deeply connected to the telecom/technology space. I was attending an SD-WAN webinar hosted by AireSpring. I said to myself "Oh wow, AireSpring, the old Blackberry folks." At THAT time, I was running the Distance Learning Association, and you cannot do Distance Learning (or Distance ANYTHING) without technology. 

There is a long story about how our Master Agency with AireSpring which started in 2001 went dormant, only to be revived and rebooted 23 years later. I enjoy telling it, as it is not only very entertaining, but it is a testament to how business is (or should be) done. I don't have time to tell the entire story, but as a result of attending that SD-WAN educational webinar - we're back. Big time. 

This past week, I walked over to Daniel Lonstein while at the Consulate of Canada in NYC and I thought to myself "What can I possibly say to Daniel, after 23 years?" My last conversation was on the phone, from my home in 2001. I do remember that first conversation, as if it happened yesterday. I was in my living room. I can "see it" in my mind's eye still today. That phone call lasted for hours, and it was all about telecom and technology and sales and marketing and whatnot. 

So, I might need a new comedy writer, but I said "So, Daniel, can you still get me a good deal on BlackBerry?" 

2024: via we are now servicing the needs of the (now global) Distance Learning Association for all things voice, data, wireless, telecom and technology. The became the during the pandemic, growing from the 55M+ living in the "New York Megalopolis" to servicing the 579M+ living in North America, to now - via and we are servicing the entire world. 

The reason why we are servicing (the world) via AireSpring in 2024? Trust

Even when our monthly commission fell well below $100 per month (from a past sale) they never missed a payment. For 23 years. The revenue share (commission) was so low, I was not even aware that we were still getting monthly payments. The entire reason why I attended that AireSpring SD-WAN webinar last year, is because I was still (still) getting the emails from AireSpring, as their Master Agent. We were still active in their system - they never cancel anyone, and they always paid everyone - no matter how small the amount. I guess there was some small customer that we sold AireSpring service years ago, and they are STILL using AireSpring. And we were still getting paid our revenue share from that sale. Every. Month. 

2024: when you visit the (now global) Distance Learning Association website, the first thing you see is the AireSpring logo. We are now offering the entire portfolio of AireSpring to the (now global) members of the DLA, to empower them. 

Yes indeed. From his 2016 interview Phil Collins says: "If something is in the air, you feel that it is happening or about to happen/noticeable all around."

From the 5 boroughs of New York City in 1983 to servicing the entire WORLD in 2024, we are democratizing education via disruptive technology. OUR DLA MISSION:

We are all Living, Learning, Working, Playing, Teaching, Training, Coaching, Mentoring in the Global Cloud Economy. The future of work – the future of education – the future of entertainment – is in the clouds. Join us.

Oh, and of course.....  All things AireSpring is a (now global) trusted DLA member benefit - and it's in the Aire tonight. 

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