Dogs are cool.
In business, the idea is to identify the organization's overall purpose and ambition - the North Star by which it is navigating - as well as stakeholder promises, guiding beliefs about the future, and strategic assets.
I love dogs.
Have I mentioned dogs?
In many areas of the country, especially in the South, the situation for animals is desperate. Chained outside and starving, homeless and running loose, or just simply no longer wanted and abandoned in an overburdened and underfunded facility that simply cannot take another animal, there is little hope. They need a miracle. These animals can look to the night sky for the North Star, their only way out.
North Star Pet Rescue was founded in 2017, a New Jersey volunteer-based, 501(c)(3) all breed animal rescue, focused on saving at-risk dogs from overcrowded animal shelters.
North Star and I immediately made the connection with their name, and how their name resonated with me from a business owner's perspective.
From North Star's website, I learned about Adopt-a-Pet.com (formerly 1-800-Save-A-Pet.com) which is North America's largest non-profit pet adoption website. They help over 17,000 animal shelters, humane societies, SPCAs, pet rescue groups and pet adoption agencies advertise their homeless pets to millions of adopters a month - for free.
Via the power of the Internet, these groups connect adopters with shelter pets and help pets to go from alone to adopted. They also provide useful and informative information on the human/companion animal relationship to help keep pets healthy and permanently in their loving homes. They have blogs and a YouTube channel with useful pet training tips, as well as entertaining videos, all produced by experts and professionals in animal training and behavior, as well as human psychology.
Pause here. Stop.
Where are you going with this Tom???
If you can find your North Star in business, everything changes. If people (your customers, your clients, your vendors, your suppliers) can "feel" your North Star deeply and clearly, your success is guaranteed.
Travelers and explorers have always relied on Polaris, the North Star, to navigate long before the era of GPS. It has a unique position and constant visibility providing the direction of true north. It was dependable, it was reliable, it was a given.
We're Pet Lovers Trying to Make a Difference.
Finding Homes for Homeless Pets is What We Do.
Simple. Clear. Powerful.
So: What is your North Star?