Sunday, February 10, 2019

A little more Sazón in your life

"Sazon" means seasoning in Spanish. Those things that you add to make things just a little bit better. The word refers to things that give more flavor to food, but they are not inherent in the flavor itself. 

The Dictionary of the Royal Spanish Academy says that Sazon is "the point of maturity of things, the state of perfection in its line."

On Friday, I needed to meet a friend to chat about business. We rattled off the common "local" haunts - the coffee shop, the pizza place, the other pizza place, and THE OTHER pizza place. Finally he said "I'm picking up dinner from Sazon Latino (Main Street Boonton) to bring home to Kinnelon, why not meet me there. You can eat, and I'll watch you."

I said sure, and then I thought to myself, "Hmmm.. he is driving almost 10 miles to pick up dinner, 20 miles round trip."

Here is the short version: I felt like I was in "The Soup Nazi" episode of Seinfeld. 

I entered through the back door, and there was a line. A nice orderly line of people, all waiting to place their order. Even though there are tables to sit and eat, the majority of the people were obviously doing take out. Lots of them.  

I ordered. I sat with my friend, and I ate. He drank Iced Tea, and he watched me eat (again, he was doing take out). And just like Elaine in Seinfield when she tasted the soup for the first time - my knees got weak. Thank goodness I was already sitting. The food was - amazing. The food was "blog worthy." 

How did I not know about Sazon Latino on Main Street Boonton? Why did my friend know about it, making FREQUENT 20 mile round-trips to do take out? How did I live in town and not know about Sazon Latino? 

Saturday, I picked up the mail at the Post Office in the mid-afternoon, from 501 Main Street, Boonton, New Jersey. Sazon Latino is located at 209 Main Street, Boonton, New Jersey. I was powerless. Like a moth drawn to a porch light, I had my 2nd "hit" in less than 24 hours (this time, the ribs) at around 3:07 pm EST. 

Later that same day, the kids were going to be home from Long Island for a visit. Where oh where could we possibly get take out dinner for the family? 

So now, in the period of 24 hours, I have been to Sazon Latino three times. And our family dinner, the casual take out meal at home with the family was outstanding. I told the owner that I would put a positive review for him on Yelp. He said "Wait, wait, let me show you what just came in the mail!"

It turns out that he received a certificate in the mail, from Yelp, regarding his amazing number of 5 star reviews in 2018. 

And then it hit me. My friend could not wait to tell me about Sazon Latino in Boonton, New Jersey. I am sure he has told everyone in Kinnelon that they should make the round-trip to Main Street Boonton for take out. And then, I was compelled to tell the owner that I would put him on Yelp, foolishly assuming that he did not even know what Yelp was. 

And now, Sazon Latino is my muse for this Sunday's blog. 

Once again, The Dictionary of the Royal Spanish Academy says that Sazon is "the point of maturity of things, the state of perfection in its line."  

I did not realize that I was going to be getting a Master Class in marketing, along with my roasted chicken. The best kind of marketing of all: 

Be so good, they can't ignore you. 

Capone Family Dinner - Sazon Style

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