Sunday, December 23, 2018

The Big Show

When the romantic comedy Jerry Maguire hit theaters Dec. 13, 1996, it featured a career-altering performance by superstar Tom Cruise and the breakthroughs of Cuba Gooding Jr. and RenĂ©e Zellweger.


With sports agent Jerry Maguire (Cruise) out of a job and desperate, he reaches out to Arizona Cardinals wide receiver Rod Tidwell (Gooding), who expresses his unhappiness with his existing contract. Not only does the shirtless Gooding dance and repeat "Show me the money!" on the phone, but he insists that Maguire scream it back at him. This iconic scene made Gooding an immediate success and propelled him to win best supporting actor.

Show. Me. The. Money.  My brain is now stuck on the

Show is one of those words that can mean a million things. It can be a verb, or a noun. You can show off, show up, you can host a show, you can show someone in. You can do a "show and tell" or have something showing that you wish was not showing. 

OK. Let me show you something.

The National Retail Federation Show (aka "The Big Show") is next month in NYC. And they don't call it THE BIG SHOW for nothing. It's not just a show, NRF is like the Super Bowl for business.

OK, let me get this show on the road. The (my day job) has been asked to help get people to attend THE BIG SHOW. So, we are sending out 500,000 emails to NYDLA members within 100 miles of NYC. And we are going to show them a good time. 

Their show, is now our show. And as history has shown, no one has a bad time. The Schools of Business supporting the NYDLA say that this one event is the highlight of their year.

Now I don't want to "showboat" here, and I don't want to show anyone up, but if 10% of 500,000 NYDLA members from NY/NJ/CT attend THE BIG SHOW this year, that is more people than attended THE BIG SHOW last year (in total). 

Heck, if 1/2 of 10% of NYDLA members attend, I will be the first one to say to our CMO:

GOOD SHOW my man! 

Good show indeed. 

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