Sunday, August 19, 2018

Variably Important Person

I just got the VIP treatment.

I was picked up at my home in a limousine, wined and dined for two days, and taken back home. Wow, I must be really special! [My wife says: not so much].

The Mohegan Sun properties, especially in Connecticut and in Atlantic City are indeed AMAZING. But to influence large groups of people to come to their resorts, to come to their hotels and casinos - they need for the "decision makers" to come for a visit. They need to get the VIPs to come on down and check it all out.

A "FAM" visit or familiarization tour is common in the travel business. FAM tours are very important in the travel and in the hospitality industry because if a person of influence, if the "decision makers" like your property and your amenities - it could result in hundreds of thousands of dollars of (new) business.

And, if the decision makers LOVE your property and your amenities, it can turn into millions of dollars of repeat, ongoing business.

OK, so done deal! Effective immediately, all members of the now get special, value-added member only pricing at all Mohegan Sun properties! [ They had me at limousine..... ]

But this was not really what sealed the deal for me. It was not the amazing food, the state-of-the-art meeting rooms and conference center. It was not the limousine.

It was - the buses.

During my stay in Atlantic City, I watched the buses arrive. Dozens of buses. From New York City. From Philadelphia. From two to three hours away. People coming in to experience the Casino, and the boardwalk. In many cases, just for the day. In some cases, just for six hours.

These people arriving by bus were treated like VIPs! They were greeted as they arrived, with an entourage. They were welcomed to the property like millionaires, every one of them. It was obvious that many of the people arriving by bus were not "high rollers" but many were indeed rollers! [Many had walkers, and motorized scooters]. And each and every one of them, were greeted and welcomed to the property like they were "whales".

There are 55+ million people living, working and playing in the "New York Megalopolis".

Via the NYDLA, we effect, sway and impact many people of influence. 300+ of the Fortune 1000. The colleges, universities and corporations living, learning, working and playing in the northeast are going to have meetings and events somewhere. Why not host your meetings and events at a Mohegan Sun property? And why not do so with special NYDLA member only - VIP pricing?

So, I am considered to be a VIP by Mohegan Sun. Cool. But I am a Variably Important Person. 

If I left my position with the NYDLA tomorrow, my influence would then become minimal. My ability to direct and channel new business to anyone (or anything) would be dramatically reduced. I am not a big deal (personally). The NYDLA is the big deal, not me.

Every single person arriving by bus was treated like a TRUE VIP. They arrived with a smile, and they left with an even bigger smile. Winners or losers in the casino, all had a wonderful moment in the sun. And they will be back. They will return (by bus) and they will tell their friends. Like me, every single person who arrived by bus is now a "brand ambassador" for Mohegan Sun.

My VIP status is variable. Ah, but the people who arrive by bus every day - their VIP status is for life.

During my tour of the property, the video below was played on the big screen. Yes, I was wined and dined and treated like Frank Sinatra for two days. But it was the fact that Mohegan Sun LIVES the story of Johnny the Bagger that really impressed me. They treat EVERYONE like VIPs.

Yep, Johnny sealed the deal.

Customer Service: Expert Level

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