Sunday, October 13, 2013

Put it in writing


One of MTP's best relationships is with Fortune 50 www.FirstData.com  

About

First Data makes payment transactions secure, fast and easy for merchants, financial institutions and their customers.

Mission
To shape the future of global commerce by delivering the world’s most secure and innovative payment solutions.

Company Overview
Around the world, every second of every day, First Data makes payment transactions secure, fast and easy for merchants, financial institutions and their customers. First Data leverages its vast product portfolio and expertise to drive customer revenue and profitability. Whether the choice of payment is by debit or credit card, gift card, check or mobile phone, online or at the checkout counter, First Data takes every opportunity to go beyond the transaction.

*****

Now, watch the First Data animated video above. 

If you are like most people, you will watch the entire video from beginning to end. Not because you are deeply interested in the world of global eCommerce, but because your curious mind wants to see "what's next." 

It is like watching an artist paint live in the park. It is like watching a live performance vs. a movie. Something in your brain makes you want to see the creative process unfold right before your eyes. 

The animated whiteboard video is cool. The above detailed paragraphs (although well written) are a little boring. You might understand the words as you read them, but you "feel" the video. 


People buy from people. Emotions sell. We are visual creatures. 


And since we are curious visual humans, we seek to be entertained. If you have a website, you need video now more than ever. The holiday season is here, and the eCommerce sites with short "explainer videos" will outsell non-video empowered sites by a factor of seven or more. 


"Curiosity killed the cat" is a proverb used to warn of the dangers of unnecessary investigation or experimentation. A less frequently-seen rejoinder to "curiosity killed the cat" is "but, satisfaction brought it back". 

Put human curiosity to work for you this holiday season. 

Your satisfaction is guaranteed. 






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