Friday, December 24, 2010
Happy Birthday, Bunny
Tomorrow, there is a very good chance that you will be celebrating the birthday of someone that everyone in the world has come to know and love. Now, before you think I am being “politically incorrect”, read on…
The Energizer Bunny, the symbol of battery maker Energizer Holdings Inc., debuted in a Christmas themed commercial in 1989 and has, well, kept going ever since.
For more than 20 years, the advertising icon has become famous enough that people who persevere beyond reasonable expectation are often referred to, or call themselves, the "Energizer Bunny." Among the many references from politicians:
• In 1996, Republican presidential candidate Bob Dole, then 72, dismissed concerns about his age, saying: "I'm like the Energizer Bunny. We've got a lot of juice left in our generation."
• With his 2004 presidential campaign floundering, Democratic candidate Howard Dean promised reporters to keep "going and going and going and going and going — just like the Energizer Bunny."
• In 2005, former President George H.W. Bush said of former President Bill Clinton as they traveled together to raise funds for victims of the Asian tsunami, "You should have seen him going, town to town, country to country, Energizer Bunny here."
The pink bunny, always pounding a drum, always wearing sunglasses and flip-flops, made his debut in Christmas 1989 powering toys for all the good little girls and boys in the world.
The bunny soon showed up in a series of parody commercials for products such as wine, coffee and long-distance phone service, always banging the drum into the commercial to interrupt. Two decades later, he is still going strong.
The Energizer Bunny became an advertising icon. They found a meaningful and differentiating position within the category that is important to the consumer, and what's important for a battery is that it's long-lasting, it just keeps going.
To mark the start of his 20th year, a 40-foot-tall bunny float took part in Macy's Thanksgiving Day Parade in New York and kept going down 34th Street while other participants made a right onto 7th Avenue.
The message of the Energizer Bunny has remained consistent over the last two decades. He speaks to longevity, determination and perseverance. He personifies the American spirit.
OK, Tom, where are you going with this?
Well, first of all, if you bought anything for anyone (especially toys for the kiddies) that says “requires 2 AAA batteries” on the box, today is your last chance to save Christmas morning. Get your batteries today, or you will be heading out to Walgreens tomorrow morning in your PJs. I am speaking from experience, so trust me on this one.
Second, just like the Energizer Bunny, the Christmas Season comes every year. Dependable, reliable, unstoppable. Regardless of your religious beliefs, no matter where you live in the world, Christmas is a time for everyone to reflect on the true meaning of the holiday - the unstoppable, reliable, dependable spirit of Christmas.
The “Christmas Season” which starts before Thanksgiving and ends after New Year’s Day is my favorite time of year. Not for the presents, not for the parties, and not for the great food. But for the pure enjoyment of spending quality time with friends, family and embracing everyone who is truly important in our lives. Of all the birthday parties that I have ever attended, the one that we celebrate every December 25th is by far, my very favorite.
Happy Holidays / Merry Christmas