Sunday, August 3, 2025

A good education

When my youngest son was attending Mountain Lakes High School in New Jersey he had a best friend. Devesh

His hometown is Mumbai, Maharashtra. When he was very young, his family made the decision to send Devesh to the USA for his education. Wow. 

From time to time his family would cross the ocean to visit. And from time to time (once a year?) Devesh would travel back home. The ultimate sacrifice - the ultimate demonstration of love - for Devesh to get a good education. Devesh had to leave his home, leave his family - to live in the USA to make this happen. Quality Life = Quality Education. 

Many times, Devesh would join us at our home for a holiday. I can remember hosting a few Thanksgivings at our home in Boonton Township, New Jersey. I don't think I will ever meet a nicer kid. Ah, a nicer young man. 
  • August 2007 - June 2009 Mountain Lakes High School
  • 2009 - 2013 Rutgers University
  • 2016 - 2020 Rutgers University Master of Business Administration (MBA) Finance, Data Analytics & Information Management. 

When Devesh was only driving for a short time (still in High School) he had to go to traffic court. A minor incident (NOT his fault) but this can be very traumatic. Very scary. I had the honor of being asked by Devesh to go with him that day. It all worked out. I will always remember the look in his eyes when I showed up for him. After all, he was my 3rd son...

When the NYDLA.org launched its partnership with RUTGERS in 2012, Devesh was sitting in the front row. Whenever I would 'present' at RUTGERS School of Business Devesh was always in the room. 

Now in 2025, you (anyone) can access an AMAZING education from ANYWHERE in the world. Today the NADLA.org services 174K+ K-20 schools across North America. There are more people attending PURDUE University Online than attending LIVE on their West Lafayette, IN campus. There are more people paying tuition to attend Penn State World Campus, than to attend Penn State LIVE in Pennsylvania. And you can now attend RUTGERS ONLINE and get an amazing RUTGERS education from anywhere. From places such as Mumbai, Maharashtra. 

This is a little snippet, a 'clip' from his LinkedIn profile:

About
Hi, I’m Devesh. Throughout my career, I’ve explored opportunities to create, collaborate, and grow alongside inspiring founders and businesses. Today, I lead Investor Relations at Mercurius Media Capital (MMC), where I work with innovative consumer-tech startups to help them grow and succeed in the US market. Here’s my story:

I grew up in India and moved to the U.S. at 16. My first job—while still in high school—was as a customer service representative at a consumer goods company, followed by a similar role at a D2C electronics startup in India. It was here that I discovered the importance of understanding and solving customer pain points, a lesson that shaped my approach to business and communication.

College was where my passion for finance and strategy truly developed. I balanced my classes with internships at Kotak Mahindra Bank and Prudential Financial, gaining firsthand insights into the financial services industry. These experiences set the stage for the next chapter of my career.

At Prudential Financial, I spent seven years developing project management and business strategy skills. From leading cross-functional initiatives to tackling complex challenges, I learned how to drive measurable outcomes while growing as a leader.
-------

2012 - RUTGERS School of Business


Here is the point of today's Sunday Blog. Quality of Life = Quality of Education. In 2025 you can indeed access an AMAZING education from anywhere in the world. You can get a degree (including MBA or PhD) from RUTGERS and others, without ever stepping foot in the USA. 

Yes, but also this: Quality of Life = Quality of the People in your Life 

Tip of the Hat to my youngest son Bobby for bringing Devesh into our lives. 


2025: 174K+ K-20 schools across North America
are serviced by the NADLA.org 



Sunday, July 27, 2025

Don't do drugs

 

Do you remember the commercials that basically said 'Don't Do Drugs' ? 

Anti-drug commercials, especially from the 1980s and 1990s, are iconic for their bold, often dramatic approaches to deter drug use. The most famous is the "This Is Your Brain on Drugs" PSA from 1987 by the Partnership for a Drug-Free America, where an egg (your brain) is cracked into a frying pan (drugs) to show how drugs "fry" your mind. A 1997 version featured Rachael Leigh Cook smashing a kitchen to emphasize the chaos drugs bring. These ads were simple but memorable, with the tagline "Any questions?" becoming a cultural staple, even parodied in shows like The Simpsons and Robot Chicken. 

Nancy Reagan’s "Just Say No" campaign in the 1980s also shaped many PSAs, urging kids to reject drugs outright. Celebrities like Pee-wee Herman, who warned against crack, and the Teenage Mutant Ninja Turtles, who called drug dealers “dorks,” starred in quirky ads aimed at youth. Some, like Mr. T’s anti-drug rants or Michael Jordan’s pep talks, used star power to drive the message home.

Other ads took a darker turn, using scare tactics. For example, a 1988 PSA showed a girl named Linda in a drug-induced spiral, while a Montana Meth Project ad from 2006 depicted teens promising to “try meth once” only to face grim consequences. Some, like a PSA showing a rat overdosing on crack, were criticized for being too graphic.

While memorable, studies suggest these PSAs often didn’t change behavior. Scare tactics could backfire, making drugs seem like "forbidden fruit" to curious teens, and simplistic messages like "Just Say No" ignored complex social pressures. A 2016 federal review found scare-based ads ineffective, with campaigns showing drug-free teens as independent more likely to resonate.

Every day, I get a 'Daily Horoscope' reading. 

A horoscope is a forecast or interpretation of a person's future based on the positions of celestial bodies like stars and planets at a specific time, usually their birth. It’s rooted in astrology, which divides the sky into twelve zodiac signs, each tied to specific personality traits and life events. A horoscope typically offers predictions or advice for a person’s day, week, or month, based on their zodiac sign (e.g., Aries, Taurus, etc.), determined by their birth date. 

For example, a horoscope might say, "Leo, today you’ll feel confident and creative, but avoid impulsive decisions." It’s often found in newspapers, magazines, or online, tailored to each sign. While some view it as a fun guide, others see it as a spiritual or psychological tool, though there’s no scientific evidence supporting its accuracy. It’s more about belief and perspective than fact.

I don't remember how many years ago I signed up via email to get a daily horoscope. And, I don't remember the last time I actually read it - but it still shows up in my inbox. Every. Day. I read mine today for the first time in a long time. I actually read my 'personalized horoscope' today, for first time in months. I admit it, I got a little jolt of dopamine. A drug. 

Dopamine is a neurotransmitter, a chemical messenger in the brain that plays a key role in how we feel pleasure, motivation, and reward. It’s released when you do something enjoyable—like eating, exercising, or achieving a goal—creating a sense of satisfaction that drives you to repeat the behavior. It also helps regulate movement, attention, and emotional responses.

Think of it like the brain’s "feel-good" signal. For example, when you get a notification on your phone, the little rush you feel is dopamine at work. It’s produced in areas like the ventral tegmental area and substantia nigra and travels along neural pathways. Too little dopamine can lead to issues like depression or Parkinson’s disease (affecting movement), while too much is linked to conditions like schizophrenia or addiction.

It’s not just about pleasure—dopamine also sharpens focus and boosts drive, like when you’re “in the zone” working on something you love. It’s a crucial part of the brain’s reward system, but it doesn’t act alone; it interacts with other neurotransmitters like serotonin and norepinephrine.

Where are you going with this Tom? Land the plane.......

Nancy Reagan's "Just Say No" campaign was a prominent part of the Reagan administration's War on Drugs, aiming to prevent youth drug use through abstinence-focused messaging. While it did raise public awareness of drug abuse and sparked a national conversation about prevention, research and expert opinion largely conclude that the campaign itself was ineffective and ultimately failed in its primary goal of reducing drug use among teens. 

Here's a breakdown of the campaign and its criticisms, and why it FAILED:

Focus on abstinence and D.A.R.E. program: The campaign emphasized "just saying no" to drugs and supported programs like the Drug Abuse Resistance Education (D.A.R.E.), which involved police officers lecturing students on the dangers of drugs.

Criticism of the simplistic message: Critics argued that the "Just Say No" slogan oversimplified the complex issues surrounding drug addiction, failing to address underlying factors like socioeconomic conditions and mental health challenges that contribute to substance abuse.

Ineffectiveness at reducing drug use: Studies have shown that participation in D.A.R.E. programs had little or no impact on drug use rates, and in some cases, may have even backfired, leading to an increased likelihood of experimenting with substances.

Stigma and mass incarceration: The campaign and the broader War on Drugs have been criticized for contributing to the stigma surrounding drug users, portraying them as criminals rather than individuals struggling with addiction. The associated policies, such as the Anti-Drug Abuse Act of 1986, led to increased incarceration rates, particularly affecting minority communities due to sentencing disparities between crack and powder cocaine.

Failure to address evolving drug landscape: The campaign primarily focused on illegal street drugs and failed to address the emerging issue of prescription drug abuse, which would become a major problem in later years. See Fentanyl and 'the border' in 2016, 2024. 

In summary: While the "Just Say No" campaign raised awareness about drug abuse and Nancy Reagan played a significant role in promoting the message, its simplistic approach and reliance on abstinence-only education proved ineffective. The campaign's legacy is further complicated by its association with policies that led to increased incarceration and disproportionately affected minority communities. 

Tom???

Here we are in 2025. I'm still getting a Daily Horoscope, every single day. It's a drug. Fox News... a drug. Red Hats with Make America Great Again slogans....guess what: that's a drug too. Big time.

The "Make America Great Again" (MAGA) slogan, popularized by Donald Trump during his 2016 presidential campaign, resonated for several reasons, grounded in historical context, psychological appeal, and political strategy. Here's a breakdown of why it worked:

Nostalgia and Emotional Appeal: The slogan tapped into a sense of nostalgia for a perceived "better" past, often idealized as a time of economic prosperity, cultural homogeneity, or global dominance. For many, it evoked feelings of pride and a desire to restore what they felt was lost due to globalization, immigration, or cultural shifts. Nostalgia is a powerful emotional trigger, as it simplifies complex issues into a yearning for a familiar, glorified era. (I say nostalgia is a dopamine trigger). 

Simplicity and Memorability: The phrase is short, catchy, and easy to chant or display on hats, signs, and social media. Its simplicity made it a versatile rallying cry that could mean different things to different people—whether economic recovery, cultural restoration, or political dominance—without requiring detailed explanation.

Anti-Establishment Sentiment: By 2016, distrust in institutions like government, media, and elites was high. The slogan implicitly criticized the status quo, suggesting America had fallen from greatness due to failed leadership. It positioned Trump as an outsider promising to disrupt a broken system, appealing to voters frustrated with career politicians.

Broad Interpretability: "Great Again" was vague enough to project individual hopes onto it. For some, it meant manufacturing jobs; for others, traditional values or national pride. This flexibility allowed diverse groups—blue-collar workers, evangelicals, small business owners—to unite under one banner without needing policy specifics. Drugs for everyone!

Cultural and Economic Context: The slogan capitalized on real economic anxieties—stagnant wages, job losses in manufacturing, and rural decline—while also addressing cultural fears about immigration and changing demographics. It framed these issues as a decline from a golden age, offering a simple solution: restoration through strong leadership.

Effective Branding and Repetition: Trump’s campaign leveraged the slogan (drug) relentlessly across rallies, merchandise, and media. The iconic red MAGA hat became a cultural symbol, amplifying visibility. Its repetition created a sense of unity and momentum among supporters, reinforced by social media echo chambers. Drugs, everywhere. 

Polarization and Identity: The slogan doubled as a dividing line, signaling loyalty to a movement. It wasn’t just a policy promise but an identity marker, creating an "us vs. them" dynamic that energized supporters and provoked opponents, keeping it in the public eye.

Posts on X reflect ongoing debates about the slogan’s impact, with some users praising its unifying patriotism and others critiquing its divisive undertones or vague promises. Data from the 2016 election shows Trump’s campaign resonated in regions hit hard by economic decline, like the Rust Belt, where the slogan's promise of renewal struck a chord (e.g., winning key swing states like Ohio and Pennsylvania).

In short, MAGA (the drug) worked because it was emotionally charged, adaptable, and perfectly timed for a moment of widespread discontent, turning a simple phrase into a cultural and political juggernaut.

We worried that 'drugs' would take down America. Wow. We were all worried about Fentanyl, we should have been even more worried about dopamine. That is the most dangerous drug of all. 

"Make America Great Again" hats could double in price after new U.S. tariffs.

Sunday, July 13, 2025

Need a boost?

A "boost" can have different meanings depending on the context. Here are the most common interpretations:

  • General Definition: A boost is an act of increasing or improving something, like giving a push or enhancement. For example, boosting confidence means increasing someone’s self-esteem.
  • Social Media (e.g., X): On platforms like X, a boost refers to reposting or promoting someone else’s post to increase its visibility. It’s similar to a retweet but may carry a different connotation depending on the platform’s terminology. For example, boosting a post amplifies its reach to your followers.
  • Technology/Gaming: In tech or gaming, a boost often refers to a temporary increase in performance or power. For instance:
  • Boost in Computing: Overclocking a CPU or GPU to enhance performance (e.g., Intel Turbo Boost).
  • Gaming: A power-up or temporary advantage, like a speed boost in a racing game.
  • Marketing/Advertising: A boost can refer to paid promotion, like “boosting” a post on social media platforms (e.g., Facebook or Instagram) to reach a larger audience through targeted ads.
  • Slang: In casual language, “boost” can mean stealing (e.g., shoplifting or carjacking, as in “they boosted a car”) or giving someone a lift, either physically or emotionally.
I am a beta tester of the LinkedIn 'Boost' feature, and I can say right now, today.... it's nuts. 

There are 1B+ professionals on LinkedIn and millions of the use LinkedIn Learning. If you remember Lynda.com was one of the first 'distance learning' platforms. In April 9, 2015 LinkedIn announced its intentions to buy Lynda.com in a deal worth $1.5B. And then in 2016, Microsoft bought LinkedIn for $26.2B, being their largest acquisition at the time. 94% of business-to-business marketers since 2017 use LinkedIn to distribute their content. 

So, sometimes (not all the time) I spend the money.... to 'Boost' a post. LinkedIn will use its algorithm to figure out if the post is 'boost worthy'. It will come back and say that 'for this much money, you can reach this many more people' and these are people that are the ICP or ideal client persona for THAT topic. 

So here is the super secret hack that I am sharing with you today. I think we have cracked the code on 'boosting' on LinkedIn as in the 6th bullet that I have listed on the top of this page. It seems that we have figured out a way to boost the boost - of a boost

LinkedIn is a BUSINESS platform. Not like Facebook or Instagram, it is really designed for business. The odd little 'this belongs on Facebook' post does sneak in from time to time, but for the majority of the time, it's all about BUSINESS. And, when someone is promoting a book - the algorithm can then identify the ICP for that book's audience - who are by default, also in business. 

Now sometimes the post is not boost-able. Like, I would love, LoVe, LOVE to be able to boost a post regarding Zoom. But the folks at LinkedIn think that would be piggy. Ah, but books seem to work like magic. When the good folks at FortierPR.com have a new book to launch, I usually get the call. Our CoffeeInTheClouds.us (aka ZoomTalks.us) fireside chat interviews reach millions of people living all around the world. And during our virtual book signing events, we usually give the new books away for FREE to our paid members. So it makes perfect sense that promoting a new book via our millions of Distance Learning Association members would 'boost' book sales. 

If a post is boost-able, the algorithm finds folks in the 1B+ user universe of LinkedIn who are an ICP (Ideal Client Persona) for THAT book. It could be a book on LEADERSHIP. Or a book on TELEMEDICINE. Or a book on ECOMMERCE, or CYBERSECURITY or anything. So, boosting (promoting) books (paper or Audible.com) via LinkedIn is great. 

Ah but doing it via our (now) Global Distance Learning Association - and giving the books away for FREE (we credit the DLA members $25 / one month membership fees) is again......nuts. We are boosting the boosts! And if the LinkedIn user is not yet a member of the association, they should join and get the book that they clearly told us they wanted to read.....for free. (Again, we give a $25 credit). I guess we are really 'reimbursing' the member for their purchase. Anyway....

Our ZoomTalks.us video podcast interviews are PoweredByZoom.com so even though LinkedIn does not allow us to boost 'Zoom' posts specifically, I think we found a work-around. And so...

If you have a product | service | book | course that you would like 'boosted' to the 1B+ professionals on LinkedIn, we should chat. We might not be able to boost the boost OF THE BOOST...

Maybe I'll just blog on it. That seems to be working pretty good too. 



DrZoom.us wants you to GetZoom.us 




Sunday, July 6, 2025

Uber Frustrating

 




Thanks, Intuit! You guys are the best. I was not expecting you to pick up lunch...


Oh, instructions? OK, fine. 


Well that 'next step' was pretty easy! I don't have to do anything.....time to eat!


And so it begins. The voucher was not automatically added to my account. And the 'BOGO' (buy one, get one FREE) spiff on the order was not applied. And now I am sending screen shots, forwarding emails, spending time chasing down $25. Actually more than $25 since I did not get my damn BOGO!

Wait, when did I become a grumpy old man? Am I really going to spend MY TIME chasing down my credit? Am I really going to be like a dog with a bone.... refusing to let go?

Yes. Yes I am. But not for the reasons you might think.

Intuit spent thousands of dollars on that Virtual Event. I am an Intuit Partner. Do they realize that their 'good will' gesture that they spent money on has now created the opposite effect? A positive has been flipped into a negative. I was not expecting $25. Cool! Nice! Thanks, Intuit! You guys rock....

What started out as a simple click on Customer Service: Hey, Uber. I did not get my credit. Oh, and by the way, the BOGO deal did not apply either. Total charge was around $33. Please give me my credit. Thanks! 

Now I am fighting with an AI robot in Customer Service. At least I am hoping that I am fighting with an AI robot, because if this is real human, we are all doomed. 

I learned a lesson many years ago from a mentor. They told me that for every letter that someone writes to Customer Service, there are at least 100 others who wrote the letter, but did not have a stamp. In other words, for every Complaint, there are many who are just as mad, just as upset, but they just never mailed the letter. Or there are THOUSANDS who are very upset, but they did not take the time to complain. Or, they made an initial complaint, but as soon as they started getting the run-a-round they just said to themselves 'it is not worth it' and they just moved on. But they did not really move on. Not really.

Trust me, they will remember. This incident made me review EVERYTHING. Hey Intuit, why the tiny window to use the voucher? What if I did not check this email SAME DAY? I would have had a gift that expired, FAST. How was THAT going to make me feel? Why flip a positive into a negative? 

Hey Uber. I am not going away. I am going to keep chatting with your damn AI bot in Customer Service until they wave the white flag. I am going to escalate this. I will keep asking to speak with a Supervisor. And then their boss, and then THEIR boss. I want my damn $25 and I want my BOGO. And you should be paying attention, because for every one of 'me' out there, there are 100 (or 1,000+) who are just as pissed, just as frustrated. But they just threw their hands up and said, screw it. 

But they will never forget...... heck, they might even Blog on it one day......


And today:

Now I'll share my Sunday Blog ThomasCapone.com with the leadership of Intuit and Uber. Yeah, I guess I turned into a grumpy old man.....but one with a blog and 1M+ followers across all Social Media.  [ class dismissed ]

**** Update! Uber Eats refunded my $25 - and they also gave me a 40% off coupon for my next Uber Groceries order. I'm thinking a dozen Lobsters from Kings in Boonton NJ...


Sunday, June 29, 2025

A Driven Career

 

A "driven career" signifies a professional path where an individual possesses a strong desire for advancement and is willing to dedicate significant effort and dedication to achieve their goals. It involves proactive goal-setting, continuous self-improvement, and a commitment to excelling in their chosen field. Key characteristics of a driven career:

Proactive Goal Setting

Individuals with a driven career set specific, measurable, achievable, relevant, and time-bound (SMART) goals, and actively work towards them. 

Continuous Improvement

They are constantly seeking ways to improve their skills, knowledge, and performance, viewing challenges as opportunities for growth. 

Dedication and Hard Work

Driven individuals are willing to put in the necessary effort and time to achieve their objectives, often going the extra mile to excel in their roles. 

Ambition and Motivation

They possess a strong internal drive and motivation to succeed, constantly seeking opportunities for advancement and taking ownership of their career development. 

Strategic Thinking

They think strategically about their career path, considering how their current role contributes to their long-term goals and actively seeking out opportunities that align with their aspirations. 

Networking and Relationship Building

Driven individuals recognize the importance of networking and building relationships with colleagues, mentors, and industry professionals to expand their knowledge and opportunities. 

Resilience and Adaptability

They demonstrate resilience in the face of setbacks and adapt to changing circumstances, viewing challenges as learning experiences. 

Focus on Impact

Driven individuals often strive to make a meaningful impact in their field and contribute to the success of their organization. Examples of actions associated with a driven career:

  • Seeking out challenging assignments and projects.
  • Pursuing further education, certifications, or training to enhance skills.
  • Actively seeking feedback and using it to improve performance.
  • Mentoring and coaching others.
  • Taking on leadership roles and responsibilities.
  • Continuously seeking out opportunities for advancement.
  • Building a strong professional network. 

In essence, a driven career is characterized by a proactive, ambitious, and dedicated approach to professional development and success.


It just hit me this week, how much all things 'Cars' and the automotive industry had on my career. I started selling CAR PHONES for NYNEX MOBILE in the 80s. And over the years I have sold and marketed car insurance, leads for car dealerships, software for managing car dealerships - so many things connected to 'Cars'. 

We (the NYDLA.org | MyTeachingPartners.com) sold 7,400+ Car Dealership OWNERS access to The Disney Institute for Leadership Training. I owned many cars over the years. Bought many, leased a few. One of my favorites was my 1999 Lincoln Navigator. At the time, it was one of the largest purchases of my life. That 'truck' was amazing. The number of round-trips that we made to UCONN, to Quinnipiac, and Disney World was significant. The engine in that car (that year especially) was AMAZING. I'll bet that 1999 Navigator is STILL on the road. 



I now find myself shopping for a new car. Not sure if I will lease or buy. But I know that the vehicle will have 'Super Cruise' or whatever that brand of car calls their version of hands-free driving. And it will have the Zoom app in the dashboard. I still live in BOONTON USA (there is only one) and my 'territory' is Boston to Virginia. I prefer to drive, not fly. My drive time is when I get caught up with my books on Audible.com  

I received this email: 

Thomas Your Personalized Navigator Price Quote

Thank you for contacting Lincoln of Wayne regarding a new Lincoln Navigator. Please allow me to introduce myself. My name is XXXX XXXXXXX and I am excited to be of assistance with your Lincoln of Wayne shopping experience. 

I can provide your price quote but just need a little information to be able to curate pricing specific to your needs and wants. Are you looking to lease or purchase? Would you be putting any money out of your pocket or $0?  If leasing, how many miles a year do you need? If it is easier to stop in, I'd be happy to help in-person.

Click here to schedule an appointment.

Our goal is to make acquiring a new Lincoln Navigator as convenient as possible by custom tailoring your experience with our exclusive Lincoln On Demand program. Sit back and relax, we can bring the test drive to your home or office. Once you finalize your purchase, we can either set a delivery appointment here at Lincoln of Wayne, or we can provide at-home delivery of your new Lincoln. With Lincoln On Demand, you can truly purchase your next vehicle from anywhere! Click here to schedule a reservation at your home or office.*

You are well on your way to enjoying the best dealership experience you've ever had. Thank you for choosing Lincoln of Wayne!

When I bought my 1999 Lincoln Navigator I was dealing directly with the owner of the dealership (Lincoln of Wayne). It is now 2025 and I am now dealing with his son. I remember like it was yesterday: sitting in Peter Sr.'s office talking about his son who was in High School in Morristown, NJ. And now that son (Peter Jr.) is running the show. At least I think Peter Jr. he is running the show, not sure. It's a big family. But I am pretty sure he will be reading this blog - we're now connected on LinkedIn

I am not sure what make/model car I am ultimately going to drive. But I do know that if I go with a Lincoln, it will be from Lincoln of Wayne. How could I not? We just had a (virtual) family reunion. 

Cars. Car Phones. Car Dealerships. Automotive Marketing. Sales Training. Leadership Training and Development. Yes indeed, I've had a driven career

For more than three decades, Disney Institute has been helping to advise and train a variety of professionals, teams and organizations worldwide based on the business insights and best practices of Disney parks and resorts. 


Sunday, June 22, 2025

You should write a book

A blog is a type of website or an online platform where individuals or groups regularly post content, such as articles, opinions, personal experiences, or information on various topics. Blogs are typically written in an informal or conversational style and can cover virtually any subject, from travel and food to technology and lifestyle. They often include features like comments sections for reader interaction, tags or categories for organization, and multimedia elements like images or videos. Blogs are used for personal expression, education, marketing, or building communities, and they are usually updated frequently to engage audiences.

I have been doing a Sunday Blog (every Sunday) since 2010. I used Blogger (this thing) and I have been using it for 15+ years. I can't say that I have never missed a Sunday. But hey....

No really. HEY! is my new email service via the folks at 37signals. And they have a feature called HEY World. 

HEY World is a blogging platform integrated into the HEY email service, developed by Basecamp (37signals). It allows users with a paid personal HEY email account (@hey.com) to publish blog posts directly by sending an email to world@hey.com. The platform simplifies blogging by eliminating the need for separate website setup or complex publishing tools, making it as easy as sending an email. Posts are published to a webpage (world.hey.com/username) and can be shared with subscribers via email or RSS feed. It’s designed for simplicity, with no JavaScript, tracking, or ads, evoking a "Web 1.0" feel. However, it’s only available to paid HEY for You customers, not trial or HEY for Domains accounts, and your email address is publicly visible, which has raised privacy concerns for some users.

So now I have two. ThomasCapone.com goes to my Sunday Blog, and TheCEOdepot.com goes to my HEY World blog. 

Blogger is like my primary residence, and HEY World is like a vacation home. Blogger is more 'formal' and HEY World is more like 'Hey, you know something...' and you just blast it out to...well, to the world. 

I do a video podcast (www.CoffeeInTheClouds.us) and most of the time, we are launching new books. When a new book is going to go live, the good folks at FortierPR.com usually gives me a call and we book the interview. Our video podcast fireside chat style interviews are PoweredByZoom.com and reach millions of people living all around the world. Most of the time, these folks are FAMOUS and they tell everyone they know to check out the interview. I'll allow it... 

And....the good folks at FortierPR.com said that it would be easy to convert my 15+ years worth of Sunday Blog posts into a book. After all, it is already written. So, we are doing it. I'll use TommyCapone.com for that - to launch a new book. MY book. 

Where are you going with this Tom?

Well, Blogger.com is free. HEY World is free, when you pay $99 per year for HEY! email service. And my video podcast powered by Zoom is also....well OK that is not free. But it is part of the Zoom Workplace which starts out at $15 per month. 

2010 to 2025. Fifteen years of Sunday Blogs. And now, a smattering of daily or weekly blogs via HEY World whenever the mood hits me. And now a book, which is simply a concatenation of my Sunday Blogs. So, that book kinda wrote itself. 

It is amazing what you can do for FREE...or damn close to free. You can even 'Google' the word concatenation for free..... amazing times. 




One of these will be the book cover...
Want to help me pick?


Sunday, June 15, 2025

Does that Drill come with AI?

 


My brilliant friend and NYDLA.org member Jon Stark made a post this week that made me pause and reflect. One of his clients was asking about how 'AI' would impact his freelancing business. In the scenario described the customer, armed with AI, thinks they can create what they believe to be the same deliverable. BUT!

The deliverable is not the value

The effectiveness of the deliverable is where the real value usually lies. So... If a prospect asked: “Couldn’t I just use AI to do what you do?” Jon would say: “If you think so, give it a try. I’ll loop back in 3 months and see how effective it was for you.” Jon is saying that clients don’t want deliverables.

Clients want results.

For a freelance SEO contractor - if they can get results with AI, then yes, you are in trouble. If they can’t, you aren’t. It made me think about the old joke about "People don't want to buy a drill... they need a hole." 

This past week was InfoComm - 'THE' ProAV show of the year. It was great. Earlier this year, we attended the HIMSS.org event. It also was great. Ah, but WHY was it great? And was it great for just ME, or was it great for everyone? In July, there will be an event in NYC - 'AI in Healthcare' once again from our friends at HIMSS. Because it is right in my backyard (NYC) it will be easy for me to attend. Round-trip for me via train from BOONTON USA to Pennsylvania Station NYC will cost me around $15. So I can attend THIS (or almost any other event) in NYC and still sleep in my own bed at night. Yes, I am spoiled. 

One thing that I noticed from the InfoComm event is that many vendors use this event in Orlando as their annual meeting with their remote staff. Other than events in Las Vegas, if you are going to fly to a venue Orlando is pretty great. This year, we had a staff training event at The Disney Institute parallel to InfoComm. So, being in Orlando this month we were both effective and efficient. 

46,900 folks attended our HIMSS.org event this year in Vegas. 41,300 attended InfoComm LIVE in Orlando. Many times that number attended some or all of these events virtually. All in, it is easy to spend thousands of dollars to attend a trade show LIVE. Hotel, travel, and if you are the vendor a proper trade show booth could easily cost $10,000 to $100,000. I have seen vendors bring 100+ staff to man a trade show. So that is 100 plane tickets, 100 hotel rooms, plus a few days of meals for everyone. 




So this brings me to the point of today's Sunday Blog: are you buying a drill - or do you simply need a hole? When you try to justify the expense to a CFO why attending (or presenting) LIVE at a trade show, what is the criteria that you use to explain the effectiveness of the investment? I still see people attending trade shows simply because their competitors are going. I see people buying plane tickets and hotel rooms with a clear mission - and others are just caught swimming in the current. 

We use Adobe and Dotdigital and Orum (three NYDLA.org vendors) to follow up, Follow Up, FOLLOW UP with all attendees of all the trade shows that we participate. Our rule is this: if we are going to attend a show, we will spend the time and money necessary to properly follow up. There is always another show - just like there is always another bus. And, because we are an 'Association' when our members attend a trade show LIVE, our members can meet other members IRL (not just Zoom). Many times for the first time (the only time?) if it were not for trade shows like InfoComm or HIMSS or ISE or CES (I can keep going) we would never, ever, ever meet each other in real life. I also recognize that my living 30 miles West of the Center of the Known Universe (NYC) I am spoiled. I can wake up, jump on a train from BOONTON USA and be at 11 Times Square or Javits Center by 9:00 AM easy. And I can be back in BOONTON USA to take my dog to the park before dusk. I can use my laptop on WiFi the entire time (usually 90 minute commute, door to door). 

So, I am a big fan of the ROI of trade shows - especially those in NYC. Attending a FREE webinar is nice. But when someone spends real money - spends their after tax dollars - to attend a trade show - or host the Happy Hour - they are going to be looking for an ROI. They are going to be looking for a way to measure the effectiveness of attending the show LIVE. They want the hole from the drill. 

Oh, by the way - the Lenovo | Meeting Owl Happy Hour on Thursday at InfoComm - bravo! It was..... a hoot.