- August 2007 - June 2009 Mountain Lakes High School
- 2009 - 2013 Rutgers University
- 2016 - 2020 Rutgers University Master of Business Administration (MBA) Finance, Data Analytics & Information Management.
www.ThomasCapone.com
Sunday, August 3, 2025
A good education
Sunday, July 27, 2025
Don't do drugs
Do you remember the commercials that basically said 'Don't Do Drugs' ?
Anti-drug commercials, especially from the 1980s and 1990s, are iconic for their bold, often dramatic approaches to deter drug use. The most famous is the "This Is Your Brain on Drugs" PSA from 1987 by the Partnership for a Drug-Free America, where an egg (your brain) is cracked into a frying pan (drugs) to show how drugs "fry" your mind. A 1997 version featured Rachael Leigh Cook smashing a kitchen to emphasize the chaos drugs bring. These ads were simple but memorable, with the tagline "Any questions?" becoming a cultural staple, even parodied in shows like The Simpsons and Robot Chicken.
Nancy Reagan’s "Just Say No" campaign in the 1980s also shaped many PSAs, urging kids to reject drugs outright. Celebrities like Pee-wee Herman, who warned against crack, and the Teenage Mutant Ninja Turtles, who called drug dealers “dorks,” starred in quirky ads aimed at youth. Some, like Mr. T’s anti-drug rants or Michael Jordan’s pep talks, used star power to drive the message home.
Other ads took a darker turn, using scare tactics. For example, a 1988 PSA showed a girl named Linda in a drug-induced spiral, while a Montana Meth Project ad from 2006 depicted teens promising to “try meth once” only to face grim consequences. Some, like a PSA showing a rat overdosing on crack, were criticized for being too graphic.
While memorable, studies suggest these PSAs often didn’t change behavior. Scare tactics could backfire, making drugs seem like "forbidden fruit" to curious teens, and simplistic messages like "Just Say No" ignored complex social pressures. A 2016 federal review found scare-based ads ineffective, with campaigns showing drug-free teens as independent more likely to resonate.
Every day, I get a 'Daily Horoscope' reading.
A horoscope is a forecast or interpretation of a person's future based on the positions of celestial bodies like stars and planets at a specific time, usually their birth. It’s rooted in astrology, which divides the sky into twelve zodiac signs, each tied to specific personality traits and life events. A horoscope typically offers predictions or advice for a person’s day, week, or month, based on their zodiac sign (e.g., Aries, Taurus, etc.), determined by their birth date.
For example, a horoscope might say, "Leo, today you’ll feel confident and creative, but avoid impulsive decisions." It’s often found in newspapers, magazines, or online, tailored to each sign. While some view it as a fun guide, others see it as a spiritual or psychological tool, though there’s no scientific evidence supporting its accuracy. It’s more about belief and perspective than fact.
I don't remember how many years ago I signed up via email to get a daily horoscope. And, I don't remember the last time I actually read it - but it still shows up in my inbox. Every. Day. I read mine today for the first time in a long time. I actually read my 'personalized horoscope' today, for first time in months. I admit it, I got a little jolt of dopamine. A drug.
Dopamine is a neurotransmitter, a chemical messenger in the brain that plays a key role in how we feel pleasure, motivation, and reward. It’s released when you do something enjoyable—like eating, exercising, or achieving a goal—creating a sense of satisfaction that drives you to repeat the behavior. It also helps regulate movement, attention, and emotional responses.
Think of it like the brain’s "feel-good" signal. For example, when you get a notification on your phone, the little rush you feel is dopamine at work. It’s produced in areas like the ventral tegmental area and substantia nigra and travels along neural pathways. Too little dopamine can lead to issues like depression or Parkinson’s disease (affecting movement), while too much is linked to conditions like schizophrenia or addiction.It’s not just about pleasure—dopamine also sharpens focus and boosts drive, like when you’re “in the zone” working on something you love. It’s a crucial part of the brain’s reward system, but it doesn’t act alone; it interacts with other neurotransmitters like serotonin and norepinephrine.
Where are you going with this Tom? Land the plane.......
Nancy Reagan's "Just Say No" campaign was a prominent part of the Reagan administration's War on Drugs, aiming to prevent youth drug use through abstinence-focused messaging. While it did raise public awareness of drug abuse and sparked a national conversation about prevention, research and expert opinion largely conclude that the campaign itself was ineffective and ultimately failed in its primary goal of reducing drug use among teens.
Here's a breakdown of the campaign and its criticisms, and why it FAILED:
Focus on abstinence and D.A.R.E. program: The campaign emphasized "just saying no" to drugs and supported programs like the Drug Abuse Resistance Education (D.A.R.E.), which involved police officers lecturing students on the dangers of drugs.
Criticism of the simplistic message: Critics argued that the "Just Say No" slogan oversimplified the complex issues surrounding drug addiction, failing to address underlying factors like socioeconomic conditions and mental health challenges that contribute to substance abuse.
Ineffectiveness at reducing drug use: Studies have shown that participation in D.A.R.E. programs had little or no impact on drug use rates, and in some cases, may have even backfired, leading to an increased likelihood of experimenting with substances.
Stigma and mass incarceration: The campaign and the broader War on Drugs have been criticized for contributing to the stigma surrounding drug users, portraying them as criminals rather than individuals struggling with addiction. The associated policies, such as the Anti-Drug Abuse Act of 1986, led to increased incarceration rates, particularly affecting minority communities due to sentencing disparities between crack and powder cocaine.
Failure to address evolving drug landscape: The campaign primarily focused on illegal street drugs and failed to address the emerging issue of prescription drug abuse, which would become a major problem in later years. See Fentanyl and 'the border' in 2016, 2024.
In summary: While the "Just Say No" campaign raised awareness about drug abuse and Nancy Reagan played a significant role in promoting the message, its simplistic approach and reliance on abstinence-only education proved ineffective. The campaign's legacy is further complicated by its association with policies that led to increased incarceration and disproportionately affected minority communities.
Tom???
Here we are in 2025. I'm still getting a Daily Horoscope, every single day. It's a drug. Fox News... a drug. Red Hats with Make America Great Again slogans....guess what: that's a drug too. Big time.
The "Make America Great Again" (MAGA) slogan, popularized by Donald Trump during his 2016 presidential campaign, resonated for several reasons, grounded in historical context, psychological appeal, and political strategy. Here's a breakdown of why it worked:
Nostalgia and Emotional Appeal: The slogan tapped into a sense of nostalgia for a perceived "better" past, often idealized as a time of economic prosperity, cultural homogeneity, or global dominance. For many, it evoked feelings of pride and a desire to restore what they felt was lost due to globalization, immigration, or cultural shifts. Nostalgia is a powerful emotional trigger, as it simplifies complex issues into a yearning for a familiar, glorified era. (I say nostalgia is a dopamine trigger).
Simplicity and Memorability: The phrase is short, catchy, and easy to chant or display on hats, signs, and social media. Its simplicity made it a versatile rallying cry that could mean different things to different people—whether economic recovery, cultural restoration, or political dominance—without requiring detailed explanation.
Anti-Establishment Sentiment: By 2016, distrust in institutions like government, media, and elites was high. The slogan implicitly criticized the status quo, suggesting America had fallen from greatness due to failed leadership. It positioned Trump as an outsider promising to disrupt a broken system, appealing to voters frustrated with career politicians.
Broad Interpretability: "Great Again" was vague enough to project individual hopes onto it. For some, it meant manufacturing jobs; for others, traditional values or national pride. This flexibility allowed diverse groups—blue-collar workers, evangelicals, small business owners—to unite under one banner without needing policy specifics. Drugs for everyone!
Cultural and Economic Context: The slogan capitalized on real economic anxieties—stagnant wages, job losses in manufacturing, and rural decline—while also addressing cultural fears about immigration and changing demographics. It framed these issues as a decline from a golden age, offering a simple solution: restoration through strong leadership.
Effective Branding and Repetition: Trump’s campaign leveraged the slogan (drug) relentlessly across rallies, merchandise, and media. The iconic red MAGA hat became a cultural symbol, amplifying visibility. Its repetition created a sense of unity and momentum among supporters, reinforced by social media echo chambers. Drugs, everywhere.
Polarization and Identity: The slogan doubled as a dividing line, signaling loyalty to a movement. It wasn’t just a policy promise but an identity marker, creating an "us vs. them" dynamic that energized supporters and provoked opponents, keeping it in the public eye.
Posts on X reflect ongoing debates about the slogan’s impact, with some users praising its unifying patriotism and others critiquing its divisive undertones or vague promises. Data from the 2016 election shows Trump’s campaign resonated in regions hit hard by economic decline, like the Rust Belt, where the slogan's promise of renewal struck a chord (e.g., winning key swing states like Ohio and Pennsylvania).
In short, MAGA (the drug) worked because it was emotionally charged, adaptable, and perfectly timed for a moment of widespread discontent, turning a simple phrase into a cultural and political juggernaut.
We worried that 'drugs' would take down America. Wow. We were all worried about Fentanyl, we should have been even more worried about dopamine. That is the most dangerous drug of all.
Sunday, July 13, 2025
Need a boost?
A "boost" can have different meanings depending on the context. Here are the most common interpretations:
- General Definition: A boost is an act of increasing or improving something, like giving a push or enhancement. For example, boosting confidence means increasing someone’s self-esteem.
- Social Media (e.g., X): On platforms like X, a boost refers to reposting or promoting someone else’s post to increase its visibility. It’s similar to a retweet but may carry a different connotation depending on the platform’s terminology. For example, boosting a post amplifies its reach to your followers.
- Technology/Gaming: In tech or gaming, a boost often refers to a temporary increase in performance or power. For instance:
- Boost in Computing: Overclocking a CPU or GPU to enhance performance (e.g., Intel Turbo Boost).
- Gaming: A power-up or temporary advantage, like a speed boost in a racing game.
- Marketing/Advertising: A boost can refer to paid promotion, like “boosting” a post on social media platforms (e.g., Facebook or Instagram) to reach a larger audience through targeted ads.
- Slang: In casual language, “boost” can mean stealing (e.g., shoplifting or carjacking, as in “they boosted a car”) or giving someone a lift, either physically or emotionally.
Sunday, July 6, 2025
Uber Frustrating
Oh, instructions? OK, fine.
Well that 'next step' was pretty easy! I don't have to do anything.....time to eat!
And so it begins. The voucher was not automatically added to my account. And the 'BOGO' (buy one, get one FREE) spiff on the order was not applied. And now I am sending screen shots, forwarding emails, spending time chasing down $25. Actually more than $25 since I did not get my damn BOGO!
Wait, when did I become a grumpy old man? Am I really going to spend MY TIME chasing down my credit? Am I really going to be like a dog with a bone.... refusing to let go?
Yes. Yes I am. But not for the reasons you might think.
Intuit spent thousands of dollars on that Virtual Event. I am an Intuit Partner. Do they realize that their 'good will' gesture that they spent money on has now created the opposite effect? A positive has been flipped into a negative. I was not expecting $25. Cool! Nice! Thanks, Intuit! You guys rock....
What started out as a simple click on Customer Service: Hey, Uber. I did not get my credit. Oh, and by the way, the BOGO deal did not apply either. Total charge was around $33. Please give me my credit. Thanks!
Now I am fighting with an AI robot in Customer Service. At least I am hoping that I am fighting with an AI robot, because if this is real human, we are all doomed.
I learned a lesson many years ago from a mentor. They told me that for every letter that someone writes to Customer Service, there are at least 100 others who wrote the letter, but did not have a stamp. In other words, for every Complaint, there are many who are just as mad, just as upset, but they just never mailed the letter. Or there are THOUSANDS who are very upset, but they did not take the time to complain. Or, they made an initial complaint, but as soon as they started getting the run-a-round they just said to themselves 'it is not worth it' and they just moved on. But they did not really move on. Not really.
Trust me, they will remember. This incident made me review EVERYTHING. Hey Intuit, why the tiny window to use the voucher? What if I did not check this email SAME DAY? I would have had a gift that expired, FAST. How was THAT going to make me feel? Why flip a positive into a negative?
Hey Uber. I am not going away. I am going to keep chatting with your damn AI bot in Customer Service until they wave the white flag. I am going to escalate this. I will keep asking to speak with a Supervisor. And then their boss, and then THEIR boss. I want my damn $25 and I want my BOGO. And you should be paying attention, because for every one of 'me' out there, there are 100 (or 1,000+) who are just as pissed, just as frustrated. But they just threw their hands up and said, screw it.
But they will never forget...... heck, they might even Blog on it one day......
**** Update! Uber Eats refunded my $25 - and they also gave me a 40% off coupon for my next Uber Groceries order. I'm thinking a dozen Lobsters from Kings in Boonton NJ...
Sunday, June 29, 2025
A Driven Career
A "driven career" signifies a professional path where an individual possesses a strong desire for advancement and is willing to dedicate significant effort and dedication to achieve their goals. It involves proactive goal-setting, continuous self-improvement, and a commitment to excelling in their chosen field. Key characteristics of a driven career:
Proactive Goal Setting
Individuals with a driven career set specific, measurable, achievable, relevant, and time-bound (SMART) goals, and actively work towards them.
Continuous Improvement
They are constantly seeking ways to improve their skills, knowledge, and performance, viewing challenges as opportunities for growth.
Dedication and Hard Work
Driven individuals are willing to put in the necessary effort and time to achieve their objectives, often going the extra mile to excel in their roles.
Ambition and Motivation
They possess a strong internal drive and motivation to succeed, constantly seeking opportunities for advancement and taking ownership of their career development.
Strategic Thinking
They think strategically about their career path, considering how their current role contributes to their long-term goals and actively seeking out opportunities that align with their aspirations.
Networking and Relationship Building
Driven individuals recognize the importance of networking and building relationships with colleagues, mentors, and industry professionals to expand their knowledge and opportunities.
Resilience and Adaptability
They demonstrate resilience in the face of setbacks and adapt to changing circumstances, viewing challenges as learning experiences.
Focus on Impact
Driven individuals often strive to make a meaningful impact in their field and contribute to the success of their organization. Examples of actions associated with a driven career:
- Seeking out challenging assignments and projects.
- Pursuing further education, certifications, or training to enhance skills.
- Actively seeking feedback and using it to improve performance.
- Mentoring and coaching others.
- Taking on leadership roles and responsibilities.
- Continuously seeking out opportunities for advancement.
- Building a strong professional network.
In essence, a driven career is characterized by a proactive, ambitious, and dedicated approach to professional development and success.
Thomas Your Personalized Navigator Price Quote
Thank you for contacting Lincoln of Wayne regarding a new Lincoln Navigator. Please allow me to introduce myself. My name is XXXX XXXXXXX and I am excited to be of assistance with your Lincoln of Wayne shopping experience.
I can provide your price quote but just need a little information to be able to curate pricing specific to your needs and wants. Are you looking to lease or purchase? Would you be putting any money out of your pocket or $0? If leasing, how many miles a year do you need? If it is easier to stop in, I'd be happy to help in-person.
Click here to schedule an appointment.
Our goal is to make acquiring a new Lincoln Navigator as convenient as possible by custom tailoring your experience with our exclusive Lincoln On Demand program. Sit back and relax, we can bring the test drive to your home or office. Once you finalize your purchase, we can either set a delivery appointment here at Lincoln of Wayne, or we can provide at-home delivery of your new Lincoln. With Lincoln On Demand, you can truly purchase your next vehicle from anywhere! Click here to schedule a reservation at your home or office.*
You are well on your way to enjoying the best dealership experience you've ever had. Thank you for choosing Lincoln of Wayne!
When I bought my 1999 Lincoln Navigator I was dealing directly with the owner of the dealership (Lincoln of Wayne). It is now 2025 and I am now dealing with his son. I remember like it was yesterday: sitting in Peter Sr.'s office talking about his son who was in High School in Morristown, NJ. And now that son (Peter Jr.) is running the show. At least I think Peter Jr. he is running the show, not sure. It's a big family. But I am pretty sure he will be reading this blog - we're now connected on LinkedIn.
I am not sure what make/model car I am ultimately going to drive. But I do know that if I go with a Lincoln, it will be from Lincoln of Wayne. How could I not? We just had a (virtual) family reunion.
Cars. Car Phones. Car Dealerships. Automotive Marketing. Sales Training. Leadership Training and Development. Yes indeed, I've had a driven career.
For more than three decades, Disney Institute has been helping to advise and train a variety of professionals, teams and organizations worldwide based on the business insights and best practices of Disney parks and resorts.
Sunday, June 22, 2025
You should write a book
A blog is a type of website or an online platform where individuals or groups regularly post content, such as articles, opinions, personal experiences, or information on various topics. Blogs are typically written in an informal or conversational style and can cover virtually any subject, from travel and food to technology and lifestyle. They often include features like comments sections for reader interaction, tags or categories for organization, and multimedia elements like images or videos. Blogs are used for personal expression, education, marketing, or building communities, and they are usually updated frequently to engage audiences.
I have been doing a Sunday Blog (every Sunday) since 2010. I used Blogger (this thing) and I have been using it for 15+ years. I can't say that I have never missed a Sunday. But hey....
No really. HEY! is my new email service via the folks at 37signals. And they have a feature called HEY World.
HEY World is a blogging platform integrated into the HEY email service, developed by Basecamp (37signals). It allows users with a paid personal HEY email account (@hey.com) to publish blog posts directly by sending an email to world@hey.com. The platform simplifies blogging by eliminating the need for separate website setup or complex publishing tools, making it as easy as sending an email. Posts are published to a webpage (world.hey.com/username) and can be shared with subscribers via email or RSS feed. It’s designed for simplicity, with no JavaScript, tracking, or ads, evoking a "Web 1.0" feel. However, it’s only available to paid HEY for You customers, not trial or HEY for Domains accounts, and your email address is publicly visible, which has raised privacy concerns for some users.
So now I have two. ThomasCapone.com goes to my Sunday Blog, and TheCEOdepot.com goes to my HEY World blog.
Blogger is like my primary residence, and HEY World is like a vacation home. Blogger is more 'formal' and HEY World is more like 'Hey, you know something...' and you just blast it out to...well, to the world.
I do a video podcast (www.CoffeeInTheClouds.us) and most of the time, we are launching new books. When a new book is going to go live, the good folks at FortierPR.com usually gives me a call and we book the interview. Our video podcast fireside chat style interviews are PoweredByZoom.com and reach millions of people living all around the world. Most of the time, these folks are FAMOUS and they tell everyone they know to check out the interview. I'll allow it...And....the good folks at FortierPR.com said that it would be easy to convert my 15+ years worth of Sunday Blog posts into a book. After all, it is already written. So, we are doing it. I'll use TommyCapone.com for that - to launch a new book. MY book.
Where are you going with this Tom?
Well, Blogger.com is free. HEY World is free, when you pay $99 per year for HEY! email service. And my video podcast powered by Zoom is also....well OK that is not free. But it is part of the Zoom Workplace which starts out at $15 per month.
2010 to 2025. Fifteen years of Sunday Blogs. And now, a smattering of daily or weekly blogs via HEY World whenever the mood hits me. And now a book, which is simply a concatenation of my Sunday Blogs. So, that book kinda wrote itself.
It is amazing what you can do for FREE...or damn close to free. You can even 'Google' the word concatenation for free..... amazing times.
Sunday, June 15, 2025
Does that Drill come with AI?
The deliverable is not the value.
The effectiveness of the deliverable is where the real value usually lies. So... If a prospect asked: “Couldn’t I just use AI to do what you do?” Jon would say: “If you think so, give it a try. I’ll loop back in 3 months and see how effective it was for you.” Jon is saying that clients don’t want deliverables.
Clients want results.
For a freelance SEO contractor - if they can get results with AI, then yes, you are in trouble. If they can’t, you aren’t. It made me think about the old joke about "People don't want to buy a drill... they need a hole."
This past week was InfoComm - 'THE' ProAV show of the year. It was great. Earlier this year, we attended the HIMSS.org event. It also was great. Ah, but WHY was it great? And was it great for just ME, or was it great for everyone? In July, there will be an event in NYC - 'AI in Healthcare' once again from our friends at HIMSS. Because it is right in my backyard (NYC) it will be easy for me to attend. Round-trip for me via train from BOONTON USA to Pennsylvania Station NYC will cost me around $15. So I can attend THIS (or almost any other event) in NYC and still sleep in my own bed at night. Yes, I am spoiled.