Sunday, January 12, 2025

Baptism by Fire: What It Means in Business

As I write my Sunday Blog on 1/12/2025 the LA Wildfires are still burning. 

This morning, I read a post on social media, a story about a Teacher, a Student, and a life lesson learned. I reposted it at the bottom.

The next several weeks will be filled with stories of the devastation. We will learn of horrific loss, and we will also hear stories of heroes. We will learn of acts of generosity, compassion and the best of humanity. There will be conversations about climate change, and politics, and blame. There will be plenty of time to analyze what can be done (now) what should have been done, what is simply 'God's Will' vs. human error. 

The one thing that I am thinking about (today) is what it must be like to lose a home. Not just the structure, but the contents. The photographs, the documents, the possessions. You home is the vessel of your life. Home ownership has been a part of the American Dream for many generations. "I don't have much but at least I have a roof over my head" is a phrase that we have all heard our entire lives. 

Why is having a roof over your head important?

That's what a roof does – it shelters us. It shelters and protects us. It keeps us safe and comfortable. It allows us to live in artificial like conditions – where we control the temperature, the humidity, the sound and wind. 

There were homes lost in the fire that were worth millions. Tens of millions. Because LA County is the home of many Hollywood Rich and Famous, there are many very famous people who lost their homes. Some had homes on the water, some in the hills. Some owned homes that were in their families for many generations. Others had multimillion dollar mansions reduced to their foundations. But if an ember from the fires landed on your roof - any roof - your home could be reduced to ash. The fire did not discriminate rich from poor. Famous person from average person. 

I saw that some homes were saved due to technology. Water sprinkler systems that would keep a constant flow of water on the roof and on the surrounding property. So there were some homes that were saved while all of the other homes in the neighborhood were reduced to rubble. It will take me a few days to process this. Is that a victory against Mother Nature, to use technology to save a single home, when the rest of the homes in the neighborhood are decimated? What did you actually save? And you cannot do that for EVERY home - California was already in a drought. 

You can rebuild homes that are earthquake resistant, fire resistant, hurricane resistant. But you cannot do that for everyone. Los Angeles County is the most populous county in the United States, with 9,663,345 residents estimated in 2023. Its population is greater than that of 40 individual U.S. states. It was the entire COUNTY that was impacted. Not certain homes, not certain families. It will be very interesting to see what happens next, as the Insurance Industry will probably have a big role in the future of where people live, and who can afford to live there. 

AS I WRITE THIS, I just saw a TV commercial for Legacy Box (www.LegacyBox.com) I am wondering if they just increased their ad spend in the past week. I myself own MyBackupData.com which deals with disaster recovery, business continuity, cybersecurity and safely securing media for business clients. Personally, I feel that no one wants to be reminded of what they SHOULD have done, as they walk amongst the rubble of their devastated home or business. This is not the time for "I told you so" marketing. 

For me, personally, I feel like Mrs. Thompson in the story below. If someone that I know did not properly protect their business, if they did not safely secure their data, if they were exposed to risk - that is not their fault. Ultimately it is mine. I know the result of not securing data. I now the statistics of how a business cannot survive a catastrophic loss of data. Ultimately I did not do my job if they are not protected. I did not teach them what they needed to learn. 

I have been in business since 1983. I've seen much. Backing up your data - protecting your media - is like the roof on your house. It keeps you safe. It does not matter if you are rich and famous, or just an average person living anywhere in the country. It is not the building or the structure - those things can be rebuilt. It's the contents of the building, it's the contents of the home. 

In the story below, Mrs. Thompson had an epiphany with Teddy. With teaching. With life itself. If you are in a position to help someone, just do it. You never know what the future holds. Pay it forward. Teach everything you know. 

If you were impacted email LA_Wildfires@MTP-USA.com - when and where we can help you we shall do so. No charge. 

*****

As she stood in front of her 5th grade class on the very first day of school, she told the children an untruth. Like most teachers, she looked at her students and said that she loved them all the same. However, that was impossible, because there in the front row, slumped in his seat, was a little boy named Teddy Stoddard.

Mrs. Thompson had watched Teddy the year before and noticed that he did not play well with the other children, that his clothes were messy and that he constantly needed a bath. In addition, Teddy could be unpleasant.

It got to the point where Mrs. Thompson would actually take delight in marking his papers with a broad red pen, making bold X's and then putting a big "F" at the top of his papers.

At the school where Mrs. Thompson taught, she was required to review each child's past records and she put Teddy's off until last. However, when she reviewed his file, she was in for a surprise.

Teddy's first grade teacher wrote, "Teddy is a bright child with a ready laugh. He does his work neatly and has good manners... he is a joy to be around.."

His second grade teacher wrote, "Teddy is an excellent student, well liked by his classmates, but he is troubled because his mother has a terminal illness and life at home must be a struggle."

His third grade teacher wrote, "His mother's death has been hard on him. He tries to do his best, but his father doesn't show much interest and his home life will soon affect him if some steps aren't taken."

Teddy's fourth grade teacher wrote, "Teddy is withdrawn and doesn't show much interest in school. He doesn't have many friends and he sometimes sleeps in class."

By now, Mrs. Thompson realized the problem and she was ashamed of herself. She felt even worse when her students brought her Christmas presents, wrapped in beautiful ribbons and bright paper, except for Teddy's. His present was clumsily wrapped in the heavy, brown paper that he got from a grocery bag. Mrs. Thompson took pains to open it in the middle of the other presents. Some of the children started to laugh when she found a rhinestone bracelet with some of the stones missing, and a bottle that was one-quarter full of perfume. But she stifled the children's laughter when she exclaimed how pretty the bracelet was, putting it on, and dabbing some of the perfume on her wrist. Teddy Stoddard stayed after school that day just long enough to say, "Mrs. Thompson, today you smelled just like my Mom used to." After the children left, she cried for at least an hour.

On that very day, she quit teaching reading, writing and arithmetic. Instead, she began to teach children. Mrs. Thompson paid particular attention to Teddy. As she worked with him, his mind seemed to come alive. The more she encouraged him, the faster he responded. By the end of the year, Teddy had become one of the smartest children in the class and, despite her lie that she would love all the children the same, Teddy became one of her "teacher's pets."

A year later, she found a note under her door, from Teddy, telling her that she was still the best teacher he ever had in his whole life.

Six years went by before she got another note from Teddy. He then wrote that he had finished high school, third in his class, and she was still the best teacher he ever had in life.

Four years after that, she got another letter, saying that while things had been tough at times, he'd stayed in school, had stuck with it, and would soon graduate from college with the highest of honors. He assured Mrs. Thompson that she was still the best and favorite teacher he had ever had in his whole life.

Then four more years passed and yet another letter came. This time he explained that after he got his bachelor's degree, he decided to go a little further. The letter explained that she was still the best and favorite teacher he ever had. But now his name was a little longer.... The letter was signed, Theodore F. Stoddard, MD.

The story does not end there. You see, there was yet another letter that spring. Teddy said he had met this girl and was going to be married. He explained that his father had died a couple of years ago and he was wondering if Mrs. Thompson might agree to sit at the wedding in the place that was usually reserved for the mother of the groom.

Of course, Mrs. Thompson did. And guess what? She wore that bracelet, the one with several rhinestones missing. Moreover, she made sure she was wearing the perfume that Teddy remembered his mother wearing on their last Christmas together.

They hugged each other, and Dr. Stoddard whispered in Mrs. Thompson's ear, "Thank you Mrs. Thompson for believing in me. Thank you so much for making me feel important and showing me that I could make a difference."

Mrs. Thompson, with tears in her eyes, whispered back. She said, "Teddy, you have it all wrong. You were the one who taught me that I could make a difference. I didn't know how to teach until I met you."

(For you that don't know, Teddy Stoddard is the Dr. at Iowa Methodist Hospital in Des Moines that has the Stoddard Cancer Wing.)

Warm someone's heart today. . . pass this along. I love this story so very much, I cry every time I read it. Just try to make a difference in someone's life today? tomorrow? Just "do it". Random acts of kindness, I think they call it?

"Believe in Angels, then return the favor."




Sunday, January 5, 2025

One Hundred and Seventy Four Thousand



FOR THE FIRST TIME....... more people have paid tuition for an online education than for a traditional campus education. 

2024 was a tipping point. Global High Speed Internet, along with services like Zoom, GoTo, WebEx, Adobe and others have changed the world of education forever. 

PURDUE UNIVERSITY has become PURDUE UNIVERSITY ONLINE. 

PENN STATE has become PENN STATE WORLD CAMPUS. 

Yes, there will still be classic on-campus education. Yes, there will still be dorm rooms and food plans. And yes there will be on-campus SPORTS. March Madness is right around the corner, right?

Highest-Viewed College Football Games Of the Past

Georgia vs. Texas: 16,630,000 viewers - SEC Championship

Tennessee vs. Ohio State: 14,680,000 viewers - College Football Playoff

Indiana vs. Notre Dame: 13,390,000 viewers - College Football Playoff

But as for pure education - for all things higher learning - lifelong learning - career advancement - all things 'remote' and CLOUD seems to have taken the lead. And I don't think it is going back to the old ways anytime soon. 

The (now) GlobalDLA.org was one of the first to promote Harvard HBX many years ago. The concept of getting a degree from Harvard without ever stepping foot in Massachusetts was beyond most people's comprehension. Today in 2025 it's expected

And in 2025 'Certificate Programs' are expected to outpace classic degree programs. When someone asks "where should I go to school?" the answer is starting to look like "go to all of them." With each passing day, more and more areas of study are becoming available to students from anywhere in the world. And, major corporations have successfully launched their own internal online universities, or partnering with colleges to teach things like AI, or Cybersecurity or other areas of study that are in high demand. 

See, it is not just the students - it is the employers that are the future homes for these students. WHERE you went to school is becoming less and less important. WHAT you have learned, and your level of domain expertise - that is what is really what matters. Can you do the job? Can you do the work? Let's find out. 

As of this Sunday Blog, there are 174,000+ K-20 Schools serviced by the (now) GlobalDLA.org. That is K-20 which covers Graduate Schools, Medical Schools, etc. and not just Kindergarten through College. So that means that PURDUE is competing against UCONN who is competing against RUTGERS who is competing against HARVARD who is competing against PRINCETON who is competing against... well, you get it. If you pay tuition to attend THIS school or to attend THAT school, you're not going to pay tuition to the others. It becomes a zero sum game. 

And the classrooms in the clouds are scalable. When I went to PURDUE some 46 years ago, Lecture Hall EE129 was one of the largest on campus, holding several hundred students. 2025: the PURDUE UNIVERSITY ONLINE lecture hall is as big as an audience watching College Football on TV. 

Imagine trying to grade 16,630,000 Final Exams. I guess they will have AI bots for that, right? In 2025 I invite you to join the (now) GlobalDLA.org as Lifelong Learning is here to stay. 

From anywhere in the world. 








Sunday, December 29, 2024

My Last Sunday Blog


My Last Sunday Blog .... of 2024.

Yeah, the next time I 'blog' will be on 1/5/2025 and I'll probably be writing it from the airport. This year (2025) we have a deep presence at CES, NRF and in February, ISE. 

CES 2025, or the Consumer Electronics Show, is a four-day annual tech convention that will take place in Las Vegas, Nevada from January 7–10, 2025. CES is the world's biggest tech event, featuring the latest consumer tech innovations from major companies and startups.

NRF 2025: Retail's Big Show is a retail industry event that will take place from January 12–14, 2025 at the Jacob K. Javits Convention Center in New York City. It's the biggest retail event of the year. Fun Fact: 26% of all 'jobs' in North America are in RETAIL at some level. 

ISE 2025 is the 2025 Integrated Systems Europe (ISE) tech show, a world-renowned event for the audiovisual and systems integration industry. ISE has been held annually since 2004 and has grown each year. In 2024, over 1,400 exhibitors participated and more than 172,000 attendees visited the show. 

There are 174K+ [K-20] schools across North America serviced by the NADLA.org (North American Distance Learning Association). In 2024, we launched the GlobalDLA.org to service not only the schools, but also to service the alumni of these schools - from everywhere in the world. 

Every year, events such as CES, NRF, ISE, et.al. claim to be the 'must-attend' even for (fill in the blank) industry. If you have the time and the travel budget, you should definitely attend events LIVE. I live around 30 miles West of NYC, so attending 'events' LIVE is easy. Jacob Javits Convention Center in NYC opened in 1986, and was expanded in 2013. If I wanted to, I could go to an event at Javits every week, as there is 'always' something going on. 2025 will be the year of AI - for events. The pre/during/post event marketing, nurturing, connecting will all be powered by, or assisted by AI. If you go to all the time and trouble and expense to attend an event, or have a booth at an event, you would definitely want an ROI on your investment. 

AI powered tools from companies like Adobe, Dotdigital, Salesforce, BigCommerce, Shopify, et.al. make 'not' using AI in business, especially for events not sustainable. 

What is that Wayne Gretzky famous quote? "Skate to where the puck is going to be, not where it has been." The quote has long been used by business consultants, CEOs, and other visionaries to sum up the importance of looking toward the future at all times. Focus on the present or past—where the puck has been—and you're sure to fall behind.

Yes indeed, 2025 shall be the year of AI - for EVENTS. 

See you all in the future....




Sunday, December 22, 2024

Give the Gift of....NOTHING

 


This year is one of those magical years when the "Tuesday - Wednesday" middle of the week holiday for Christmas and Chanukah and then New Year's Eve/Day makes just about everything a 'January Problem'. Oh, and what a January it will be. 

Tuesday January 7th to Friday January 10th is CES in Las Vegas.

NRF '25 Retail's BIG SHOW opening party is January 11th, and the Conference & Expo run until January 14th. 

And for those in 'the industry' Integrated Systems Europe (ISE 2025) is in Barcelona February 4th - 7th. 

The Integrated Systems Europe (ISE) 2024 trade show in Barcelona, Spain had 73,891 verified attendees from 162 countries: 

Total visits: 172,627 across the four days, including activity on Monday, January 29

Daily visits: Record numbers for each day, including 51,617 visitors on Wednesday, January 31

First-time visitors: 33.6% (24,815)

Exhibitors: 1,408, the highest number to date

Show floor space: 82,000 square meters

ISE 2024 Statistics: Record-Breaking Attendance

ISE 2024 was the most successful edition in the show's 20-year history. It was a 27% increase from the 2023 event. If you are in the systems integration and audiovisual industry, you don't miss ISE. 

So, within the first 45 days of the New Year, it is 'very doable' to reach out and touch 138,739 + 39,500 + 73,891 trade show attendees for CES, NRF and ISE. That is a 1/4 Billion people.

I have been attending TRADE SHOWS since 1983. This year, I will attend NRF 2025 LIVE, since it is right in my backyard (New York City). I will attend CES for only one day (we have a booth) and I will attend ISE virtually. 

Ah, but we shall email everyone who attended CES, NRF and ISE in 2024, and we shall email all who registered to attend CES, NRF and ISE in 2025. There will be great overlap on those files. Via amazing tools like Adobe and Dotdigital, you can reach people via multimedia, transmedia, omnimedia marketing. And via tools like Zoom you can do both LIVE and virtual webinars, explainer videos, and trade show booth interviews. 

As I write this Sunday Blog, I am grateful for the "Tuesday-Wednesday" holiday placement on the calendar. My staff and I will be busy, busy, busy getting ready for the first 45 days of 2025. For me, the slower the next two weeks are, the better. I am hopeful that no one is working until January. I am hoping that this week and next week will be... slow. 

We need every minute we can spare to get ready for Q1 2025. Thank goodness we all work from home. Happy Holidays everyone - and travel safe! 



See you at Booth 1362




Sunday, December 15, 2024

The Transmogrification of Education

Transmogrification is the process of changing or being changed in a significant way, often in a humorous or grotesque way. For example, you might describe a caterpillar turning into a butterfly or a rusty car becoming a futuristic vehicle as a transmogrification. 

Here are some synonyms for transmogrification: convert, metamorphose, transfigure, transform, and transmute. 

The origin of the word "transmogrify" is unclear, but one theory is that it may have come from a mistake to say "transmigrate", which means to pass into another body after death. In the Calvin and Hobbes universe, a transmogrifier is a device that can transform its user into any desired creature or item. 

I truly believe that 2025 will be the Year of the Transmogrification of Education. 

Today, there are 174K+ (K-20) schools across North America that are serviced by the NADLA.org. That is 579M+ people serviced by just under 200K+ (K-20) schools.  

Today, we do 'ZoomTalks.us' with actors, authors, teachers, trainers, coaches, mentors, thought leaders, subject matter experts from all around the world. 

Today, you can host a Zoom Webinar with up to 1M+ people LIVE on the event. So, you can have let's say 500 people LIVE in the auditorium or theater, 500K+ LIVE via Zoom and 5M+ via the archives hosted in the cloud. 

Today, you can access high-speed Internet via Viasat or Starlink which gave birth to AsiaDLA.org and AfricaDLA.org and EuropeDLA.org and now the GlobalDLA.org 

Today, you can take a LIVE or a recorded course on Udemy or Kajabi or LinkedIn Learning or Mighty Networks or YouTube or a dozen other such educational platforms. Almost every name-brand college or university has an online option. 

Today, you can buy a book 'Read by the Author' via Audible.com and it will feel like the author is right in the room with you (or with you in your car, or with you in the dog park, or...) 

Myself, I drove from Northern New Jersey to PURDUE UNIVERSITY in West Lafayette, Indiana many, many times starting in 1978. It was 732 miles each way - around 10 hours drive time. Today, you can get an AMAZING education from anywhere in the world, via a school like Purdue University Online. Or Penn State World Campus. Or RUTGERS or MIT or UCONN or... (Again - from anywhere in the world, there is no need to live on campus - any campus). 

Many of these things have come to front of mind, due to climate change, or due to the state of the global political climate, or AI, and other matters. But I feel that 2025 will be the year of the tipping point for education. I feel that the next 12 months is the period of time where everything changes for all of us, everywhere. Anywhere.

Yes, the world will transmogrify for all of us, and it will begin with EDUCATION. 


PURDUE University Online





Sunday, December 8, 2024

Grandpadom Rocks

 


Today's blog is going to be short and sweet. We're up in Madison, Connecticut to celebrate my 365 days of Grandpadom. That is - my first grandchild just turned 1 years old. 

When they say that time flies, once you have a grandchild it goes into turbo boost mode. It feels like only yesterday the kids TOLD us that they were pregnant. Then those 9 months flew by - and now Theo just turned one. I'm 64, Theo is 1. Still trying to process it all....

As I sip my coffee in Madison, Connecticut I am thinking about not only 'time' but location. Boonton New Jersey vs. NYC vs. Madison Connecticut vs. pretty much anywhere. Other than clothes, all of Theo's gifts were toys that centered around EDUCATION. Books. Construction toys, building blocks, puzzles built for curious minds of toddlers. It's all about learning. Discovery. 

Sitting on the floor with Theo, watching him with a new toy. Observing him, as he figures it all out. Watching his curious mind go to work. 'Toy Mastery' is a thing when you pause long enough to watch it unfold. 

Theo's job is to figure things out. Take something new, and master it. Take a brand new book, and flip the pages hundreds of times. Take something apart, put it back together. Each time, faster than the last. 

I guess it hit me today, more than any other day. Learning how to walk, learning how to talk. Learning how to read. Learning how to feed yourself. Theo learns while at daycare. Theo learns while at home. Even while watching him sleep on the baby monitor - you can just tell that he is dreaming about his toys and books. 

There was a cool 'book' made of the pics of Theo, from his birth to his first 1 year old birthday party. And every pic that is in that book was a picture of discovery. Events, trips to the park, experiences. LEARNING

I'm going to end it here, as I want to get back to sitting on the floor, playing with Theo. But the lesson for me, and hopefully for you is this: Lifelong Learning. From the moment we are born, we begin LEARNING and exploring and discovering our world. It's supposed to be lifelong, continuous, never-ending discovery. Life is all about learning - it's the purpose of our time on earth. 

As parents, we are teachers. And none of us is as smart as all of us. It is our purpose to teach everything that we know. To share everything that we have learned over a lifetime of learning. I think that is the most human thing we can do - to teach everything we know. To share everything we have learned over our lifetimes. To pay it forward to all future generations. Every life matters as we transfer our knowledge forward to the next generation. Every. Life. Everywhere. MATTERS

"We are democratizing education on a global basis via disruptive technology." ~ Thomas A. Capone | CEO | GlobalDLA.org 

And yes, Grandpadom is a great gig. 


From Theo's Journey



Sunday, December 1, 2024


Black Friday is a shopping event that traditionally occurs the day after Thanksgiving in the United States. It marks the unofficial start of the holiday shopping season and is known for offering significant discounts and promotions from retailers. 

Key Aspects of Black Friday

Origin:  The term "Black Friday" originated in Philadelphia in the 1960s, initially referring to the heavy traffic and chaos caused by shoppers. Over time, it evolved into a nationwide term associated with retail sales and shopping.

Massive Discounts: Retailers, both in-store and online, offer substantial discounts on a wide range of products, including electronics, clothing, home goods, and more. It's an opportunity for consumers to buy items at lower prices.

Crowds and Chaos: Traditionally, Black Friday is characterized by large crowds, long lines, and sometimes even stampedes as shoppers compete for limited-time deals. However, in recent years, many people have shifted to online shopping.

Cyber Monday: The Monday following Black Friday, known as Cyber Monday, focuses on online shopping deals. Together, these two events create a weekend of sales.

Global Spread: Although Black Friday started in the U.S., it has become a global phenomenon, with countries around the world adopting similar sales events.

In recent years, many retailers have extended Black Friday sales to include the entire week or even the whole month of November. This shift has made the event more accessible and less focused on a single day. 

We shall come back to this....

The term "Black Friday" has an interesting history with two primary origins:

Philadelphia Traffic and Chaos (1960s). The term was first used in Philadelphia during the 1960s by police officers and city officials. It described the day after Thanksgiving when massive crowds of shoppers and tourists flooded the city for holiday shopping and the annual Army-Navy football game. The heavy traffic, overcrowded streets, and increased shoplifting created a chaotic atmosphere, leading police to refer to the day as "Black Friday."

Retail Profitability (1980s). In the 1980s, the term took on a more positive meaning. Retailers began using it to describe the day when their businesses moved "out of the red" (losses) and "into the black" (profits) due to the high volume of sales. The phrase gained traction as a way to emphasize the financial success of the day rather than the earlier negative connotations.

Today, "Black Friday" is widely associated with shopping deals and discounts, but its historical roots reflect both the chaos of the event and its significance to retailers.

Yes, you can save a significant amount of money on Black Friday if you shop strategically. However, the amount you save depends on how well you plan and what you're looking to buy. Here are some tips to maximize your savings:

Look for Big-Ticket Items. Best Deals tend to be Electronics like TVs, laptops, and smartphones; kitchen appliances; and home goods are often heavily discounted.

Compare Prices. Use price-comparison tools or apps (like CamelCamelCamel or Honey) to check if the sale price is actually a good deal. Some retailers inflate "original prices" to make discounts look larger.

Shop Online and In-Store. Online: Many deals are available online, sometimes even earlier than in stores (especially on Amazon or major retailer websites).

In-Store: Some doorbuster deals are exclusive to physical locations.

Plan Ahead. Make a List: Stick to a list to avoid impulse purchases.

Check Ads Early: Many retailers release their Black Friday ads ahead of time so you can plan where to shop.

Sign Up for Alerts: Subscribe to newsletters or apps from retailers for early access to sales.

Shop Smart. Price Match: Some retailers offer price-matching policies even during Black Friday.

Coupons and Cashback: Stack coupons, store rewards, or credit card cashback offers for additional savings.

Watch for Hidden Costs: Be cautious about shipping fees and avoid overspending on items that aren't discounted as much as they seem.

Beware of Gimmicks. Not Everything is a Deal: Some products, especially lower-quality models made specifically for Black Friday, may not be worth the "discount."

Patience Pays: If you miss a deal, similar or better discounts may be available during Cyber Monday or year-end sales.

By planning ahead and focusing on genuine deals, Black Friday can help you save money — especially (only?) on items you already planned to buy.

OK, land the plane Tom.............

IF you were going to buy it anyway, and IF you can truly prove that the (product, service, item) is truly AT A DISCOUNT compared to what it was 30, 60, 90 days ago and IF there is no 'fine print' or hidden costs, well then have at it! Just remember, retailers did not lose their minds. They are not going to LOSE MONEY on a transaction just because it is the holidays. Know what is worse than no business? BAD business. 

If you can buy at $100 Gift Card for $50 from a store that you often shop at... go for it. If you are a frequent Uber user and you can buy your next 10 Uber rides for 50% off, great. If you were going to buy THAT EXACT THING anyway, then let math be your friend. 

Just remember that the same algorithms and social media and mass media manipulations that made billionaires so wealthy, these Jedi Mind Tricks are not on vacation during Black Friday or Cyber Monday. Know how Halloween Candy is suddenly really cheap on November 1st? Use that same logic. 

If you really (really) want to save money - if saving the maximum amount of MONEY is your objective, well then hold.....hold.....HOLD and then BUY BUY BUY anytime after 12/25/2024 and before 1/1/2025.