Sunday, March 30, 2025

The New New England

Boston, MA (New England)

Blogging from Madison, Connecticut today. Heading back home to New Jersey later this morning. It was a nice Saturday / Sunday with the Grandson. It got me thinking about New England and New York and New Jersey. And the 'New' angle...

I asked Grok: New England is a region in the northeastern United States, consisting of six states: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It’s known for its rich history, distinct seasons, and cultural heritage. The area was originally settled by English colonists in the early 17th century—think Pilgrims and the Mayflower—and played a big role in the American Revolution. Today, it’s famous for things like fall foliage, seafood (especially lobster), and a certain patriotic football team. Geographically, it’s bordered by New York to the west, Canada to the north and east, and the Atlantic Ocean to the southeast. Anything specific you’re curious about regarding New England?

I asked ChatGPT:



We had lots of conversations this weekend about 'AI' and how it is everywhere. My oldest son Tommy just came back from the annual Adobe Summit in Las Vegas. 12,000+ people attended LIVE and around 3X that number attended virtually. I attended virtually. Much was about AI and Adobe's mastery in this space. My youngest son is deep in the Insurance game, and we talked about how AI is being used to determine rates, coverages, regional projections. I guess Hartford, Connecticut is the Insurance Capital of the world. 

I'll be teaching a 10 week Executive Education class later this year with Yale. Entrepreneurship. Most classes will be PoweredByZoom.us (with AI) but there will be a few LIVE (live) classes and a few Sunset Seminars. I think we shall have the graduation events at the Madison Beach Hotel in Madison, CT. 

The connecting theme here is... AI. Zoom uses AI. Adobe uses AI. Travel and Tourism use AI. There are 174K+ schools across North America serviced by the NADLA.org (North American Distance Learning Association) and they (all?) use and many teach AI. I will be definitely going deep on all things AI in my Entrepreneurship classes. All professions: Legal, Medical, Financial, Insurance, Education all will be impacted more and more with all things AI. If you want to stay current, you need to keep up with new things. 

And then the 'New' in New England and New York and New Jersey made me pause. So there was a York, and a Jersey. And a few hundred years ago, they became 'new' over here, on this side of the Atlantic. 

And then I thought about the other 'New' places. Let's ask AI:

The island nation of New Zealand has no etymological relations to Zealand. New Zealand is named after the Dutch province of Zeeland, which is sometimes referred to as and/or anglicized to Zealand, but is not to be confused with the Danish island.

Today, AI is still 'new' but not for long. It will soon become so commonplace that we won't be able to remember not having AI in our lives. It will be like having electricity, or Internet. Soon, you will not even think about hiring a Doctor or CPA or Attorney or Insurance Broker or Teacher (or anything) that does not use AI. Dare I say, that has not 'Mastered' AI. 

Madison Beach Hotel | Madison, CT.

The 'New' New England


Sunday, March 23, 2025

The New York Megalopolis


The New York Megalopolis, also known as the Northeast Megalopolis or BosWash Corridor, is a densely populated urban region in the northeastern United States. It stretches from Boston, Massachusetts, in the north to Washington, D.C., in the south, with New York City as its central hub. This corridor includes major cities like Providence, Hartford, New Haven, Philadelphia, Baltimore, and others.

Key Features of the New York Megalopolis:

Population: Over 50 million people, making it one of the most populous urbanized regions in the world.

Economic Powerhouse: Accounts for a significant portion of the U.S. GDP, with global financial centers (New York City), government hubs (Washington, D.C.), and major industries.

Transportation Network: Connected by Interstate 95, Amtrak's Northeast Corridor, and major airports (JFK, Newark, LaGuardia, Dulles, etc.).

Historical Significance: Home to some of the oldest and most influential cities in American history.

Now, a megalopolis is a large, interconnected urban region made up of multiple cities and metropolitan areas that have grown and merged due to population expansion, economic activity, and transportation networks. The term was popularized by geographer Jean Gottmann in the 1960s to describe the Northeast Megalopolis in the United States.

Characteristics of a Megalopolis:

High Population Density – Millions of people living in a continuous urbanized area.

Economic Integration – Cities within the megalopolis are economically interconnected, often serving as major hubs for finance, trade, and industry.

Extensive Transportation Networks – Highways, railways, and air travel link the cities, facilitating commuting and business.

Cultural and Political Influence – Megalopolises often contain major cultural institutions, government centers, and global financial hubs.

Urban Sprawl & Suburbanization – The boundaries between cities blur as suburbs and exurbs expand.

Examples of Megalopolises:

Northeast Megalopolis (BosWash) – Boston to Washington, D.C.

Great Lakes Megalopolis – Chicago, Detroit, Toronto, and surrounding areas.

Southern California Megalopolis (SanSan) – Los Angeles to San Diego.

Tokyo-Osaka Megalopolis (Tōkaidō Corridor) – One of the largest in the world.

European Blue Banana – From Northern Italy through Germany to the UK.

OK, so.......?


The New York Metro Distance Learning Association was 'born' in the five boroughs of New York in 1983. Long before 'the Internet' even existed. I guess they were putting VHS tapes in envelopes and mailing them out to people.  

Distance learning (also called online learning, e-learning, or remote learning) is a method of education where students and instructors are physically separated and rely on technology to communicate, access materials, and complete coursework. It allows learners to study from anywhere, often at their own pace, without attending in-person classes.

Types of Distance Learning:

Synchronous Learning – Real-time instruction with live video lectures, virtual classrooms, and scheduled sessions (e.g., Zoom classes).

Asynchronous Learning – Pre-recorded lectures, discussion boards, and self-paced coursework that students can access anytime.

Hybrid (Blended) Learning – A mix of online and in-person learning.

Correspondence Courses – Traditional mail-based learning, though now mostly replaced by digital methods.

Common Technologies Used:

Learning Management Systems (LMS) (e.g., Moodle, Blackboard, Canvas)

Video Conferencing Tools (e.g., Zoom, Microsoft Teams, Google Meet)

Online Collaboration Platforms (e.g., Google Classroom, Slack, Trello)

Digital Resources (e.g., e-books, recorded lectures, quizzes, discussion forums)

Advantages:

✔ Flexibility – Learn anytime, anywhere.

✔ Accessibility – Ideal for working professionals, students in remote areas, or those with disabilities.

✔ Cost-Effective – Often cheaper than traditional education (saves on transportation, housing, etc.).

Challenges:

❌ Requires Self-Discipline – No in-person supervision.

❌ Limited Social Interaction – Less face-to-face engagement.

❌ Technical Issues – Internet access and tech problems can be barriers.

Tom, this is one of your more boring Sunday Blogs. Where are you going with this? 

The New York Metro Distance Learning Association (NYDLA.org) born in 1983 in the 5 boroughs of New York City expanded to service the 55M+ living in the New York Megalopolis. And during COVID, expanded to service the 579M+ people living all across North America (NADLA.org). And now in 2025 the 'DLA' has become GLOBAL, servicing everyone, everywhere. Distance Learning has become DIGITAL Learning, and now it is all just DIGITAL LIVING. I give you... the GlobalDLA.org 

"We are all living, learning, working, playing, teaching, training, coaching, mentoring in the connected GLOBAL Cloud COMMUNITY." The future of work - the future of education - the future of entertainment is all in the clouds. 

But the home of the DLA, "our HQ" will always be The Big Apple. The Center of the Known Universe. You know... New York New York.   The city so nice they named it twice.... 

NYDLA.org > NADLA.org > GlobalDLA.org 

The Big Apple - NYC



Sunday, March 16, 2025

I hear what you are seeing

 




My wife came home from shopping yesterday and handed me this little flyer. It was an "Oh, by the way, I donated to them today, bought them some things on their list..." Turns out a small team had a little table set up outside our local grocery store. They catch you on your way in - hand you this little flyer - and they let it unfold. Brilliant. Why? 

Handing over $5 or $10 would have worked too, right? The classic 'please give some money' to a worthy cause. And, I am sure that the good folks from Loaves & Fishes would happily WELCOME such a cash donation. Ah, but the magic is in the movement - not the money. 

As you are winding your way serpentine up and down the aisles of the grocery store - you are now a part of the solution. You, with your shopping list of most urgently needed items - you are now a part of THE STORY. 

As you place the shampoo or deodorant into your basket, you are now on staff at Loaves & Fishes. There is a REASON why certain items are in high demand. There are also things that are donated every month that are really not very helpful. Such as things that expire. Can you 'feel' the placing of healthy snacks for kids into your basket - especially if you have no kids of your own? 

Handing over $5 would have taken around four seconds, and you would be done. Ah, but now, as you are shopping for healthy snacks for kids - you ARE PART OF THE STORY. You are involved. You have now become an active volunteer for an amazing cause, the Loaves & Fishes. You are now a cast member in the show.

From the "timing in life is everything" section of life, into my inbox this morning, I saw the story about how in 1991, improv teacher Kenn Adams creates the Story Spine. The structure goes like this:

Once upon a time…Every day…But one day…Because of that…Because of that…Until finally…And, ever since then…(Optional) The moral of the story is…

At first, Adams teaches it to his students but nobody else. Then, in 1997, Pixar employee Rebecca Stockley walks into one of his classes. She loves the idea. So much so that she brings the Story Spine to Pixar, where she teaches it in the company’s improv classes. Writers and directors love it. It was definitely a lightbulb moment for the everyone in the room. 

Before long, the Story Spine is ingrained in Pixar’s writing culture. Over the next seven years, Pixar releases some of the most beloved films ever:

Toy Story 2 (1999) Monsters Inc (2001) Finding Nemo (2003) The Incredibles (2004)

Yes, Pixar developed amazing advanced animation tech and a deep understanding of IP, but many believe the Story Spine helped create the incredible consistency in their storytelling. The Story Spine technique pulls you into the journey. You are now not simply being entertained via amazing animation and graphics. You now feel like you are part of the story. You are involved. 

Lastly, when speaking to my wife about our partnership with Kajabi, she turned me onto Kaleb Wyse. He started documenting his daily life on his farm in Iowa, he didn’t think many people would take notice or even care. After all, his way of life is simple, guided by the seasons—he spends his days gardening, preserving, baking, and cooking, a rhythm not all that different from that of his parents, grandparents, and even great-grandparents who worked the land before him. 

But it turns out that people from all over the country (and even the world) connected with Kaleb’s simple, back-to-basics way of living, and fell in love with his hearty, homestyle cooking. From casseroles to biscuits, his recipes hit the sweet spot of nostalgia for some—and are a breath of fresh air for others. 

In his debut cookbook, Kaleb shares his midwestern family recipes, updated for the way we eat today. And with 1M+ ENGAGED followers, he is going to sell some books. Lots of books. The money shot here is ENGAGED followers. Read on...

From Kaleb's website: "Common knowledge shows that there is a mass exodus from rural areas into urban ones. I completely understand why. Cities offer every amenity one could want: restaurants, shops, parks, culture, diversity – just to name a few of the reasons. This really begs the question: why – upon graduating from college – would I move back to the area where I was born and raised and live on a farm, smack dab in the middle of corn fields. I could go on to explain all the different small reasons, but really, none of those matter. What really matters and what I think we all strive to find in life is a sense of home."

Ah so. Kaleb used the Story Spine. Once upon a time…Every day…But one day…Because of that…Because of that…Until finally…And, ever since then…(Optional) The moral of the story is…

As I write my Sunday Blog, I think back to my first experience with The Story Spine. I was born in 1960, you can feel free to sing it with me...

Here's the story of a lovely lady.... Who was bringing up three very lovely girls... All of them had hair of gold like their mother...The youngest one in curls...

I bet you know the rest, right? I bet you 'feel' like you know that family. All of them. Ah yes, the magic of the Story Spine. They made you part of the family. You became part of the story. 



Sunday, March 9, 2025

I see what you did there

If you are on a smartphone, hold phone in landscape mode

I love Audible. I'm a big fan. Especially when it is a book read by the author. It feels like a private Master Class. When the author takes the time to create an audible book from their written book, it feels different. It feels better. It feels like we have a connection. It feels like they are talking directly to ME


The one thing that became very evident this month is that the data - the analytics of the audio book experience has not been lost on the marketing world. The good folks at Amazon (Audible) can tell what books I purchase, of course. But they can also see my level of interest in any/all of the books that I purchase. They can see how much time I invest in a certain book. The can tell if I went back and replayed a certain chapter. They can can tell if I downloaded the PDF that comes with the book. 

If I am reading a book on 'Marketing' then I might be someone that is very valuable to Hubspot or Mailchimp or Dotdigital. 

If I am reading a book on 'Telemedicine' then I might be someone who is very valuable to Teladoc or Zoom for Healthcare. 

As of today's Sunday Blog there are 174K+ online schools across North America. The NYDLA.org ( and now the NADLA.org ) services all of them. And, the (now) GlobalDLA.org also services their alumni. Are you someone who is thinking of taking an online course about AI? How about getting a Certificate on Cybersecurity? Or, are you going to get your 4-year college degree from such an online school like Purdue University Online or Penn State World Campus? Master's Degree? How about Law School? 

I have noticed that I am now getting emails/ads from schools for online courses, based on my reading habits (listening habits) from Audible. It makes sense. It's all about the data. After all, AI does not work without the data. And it is not just about online courses. Based on the reading (listening) habits you might get emails or see online ads that match the topic. 

I guess that all of this feels like I am a member of the world's largest 'Book Club' where folks like me (with my interests, my likes, my curiosity) can meet up. You know, we are all living, learning, working, playing, teaching, training, coaching, mentoring in the (now) Global Cloud COMMUNITY. 

TomCapone.com goes to my LinkedIn and TommyCapone.com goes to my Bluesky. Let's meet there. We can talk about your favorite books. Or podcasts. Or blogs. I'll let you decide. 



Sunday, March 2, 2025

Boosting the Boosted

LinkedIn has been offering the "boosting" feature for company page posts for several years, with the option becoming widely available around mid-2021 when they rolled out updates to help companies expand their reach with less time and cost investment; essentially allowing users to pay to promote their organic LinkedIn posts to a wider audience beyond their followers. 

Key points about LinkedIn boosting:

Function: Users can "boost" a post from their company page to reach more people on LinkedIn beyond their existing followers. 

Introduction timeframe: The boosting feature was introduced gradually, with significant updates and wider availability around mid-2021. 

Purpose: To help businesses gain more visibility for their content and potentially reach new potential customers or clients. 

I think I might have cracked the code on LinkedIn Boosting. 

How much does it cost to boost a post on LinkedIn? LinkedIn boost post cost a minimum daily budget of $15 USD. One of the best things about a boosted post is that the budget is highly flexible. A LinkedIn post can be boosted for as little as $15, or you can spend $100K if you want your story to reach a wide audience. 

When I do a video podcast interview (CoffeeInTheClouds.us | ZoomTalks.us | NYDLAcast.com) with someone famous they will tell THEIR networks. And in some cases, these folks have a tremendous following on social media - aka LinkedIn. 

THAT is the post to boost! THEIR posts already have a tremendous following of engaged fans. After all, there is a reason why they have (I've seen 1M+) followers on LinkedIn. So, when you boost THAT post, it becomes like a force multiplier. You are boosting the boost! Their following becomes the ideal client persona - the ideal target audience for the topic at hand. LinkedIn calculates engagement rate by adding the number of interactions, clicks, and new followers acquired, divided by the number of impressions the post receives.

Say a LinkedIn post gets 1000 views and 100 engagements — then it has a 10% engagement rate. This is because: (10 engagements / 100 views) x 100 = 10%. A good engagement rate for LinkedIn is about 2%. However, this can climb all the way up to 5-6% at times. Other metrics you can use to measure your LinkedIn success include: Engagement rate, Content reach, Click-through rate (CTR), and Profile views. 

There are 1B+ professionals on LinkedIn and millions on LinkedIn Learning. The ROI on boosting is strong. What is the ROI of boosting a post of a famous person who is highly motivated to have (millions?) of people see THAT post? 

How does that TV commercial go again? 

"Priceless" 





Sunday, February 23, 2025

What's a BlackBerry? Do you mean the fruit?

 

If there was no BlackBerry, there would be no AireSpring. And, no MTP-USA

When I was running my first MTP company - MaritimeTechnologyPartners.com we needed to find a source for BlackBerry phones and service. From around the year 2000 it was obvious that BlackBerry was going to be a very big thing. Turned out that AireSpring was a major BlackBerry supplier, and we found our vendor. 

In 2000 there were around 25,000 BlackBerry users globally. By December of 2012 the number grew to 80,000,000. It was the found in the holster on the belt of the most important people in the world. Former United States president Barack Obama became known for his dependence on a BlackBerry device for communication during his 2008 Presidential campaign. Despite the security issues, he insisted on using it even after inauguration. This was seen by some as akin to a "celebrity endorsement", which marketing experts have estimated to be worth between $25 million and $50 million. His usage of BlackBerry continued until around the end of his presidency. The Hillary Clinton email controversy is associated with Hillary Clinton continuing to use her black colored BlackBerry after assuming the office of Secretary of State.

I still service the Maritime Industry - but no longer for BlackBerry phones and service. 

In August 2022, it was announced that a docudrama film about the history of the BlackBerry brand, simply titled BlackBerry, had wrapped production. The film, written by Matt Johnson and Matthew Miller, was adapted from the book Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry. 

AireSpring made the pivot away from BlackBerry and into the telecom game. I made the pivot away from the Maritime industry and into education. Selling and service TBLS - Technology Based Learning Systems. So MTP became MyTeachingPartners.com  But AireSpring kept their name... AireSpring

Now in 2025 we are (still) a Master Agent for AireSpring, a company that has grown into one of the largest telecom and technology companies in North America. Some companies pivot, morph, change, adapt. Others fold. I guess that is my muse for today's Sunday Blog. Why do some companies shutter and others shine? 

Until an hour ago, I had no idea what I was going to 'blog on' this Sunday morning. And then my wife said "look what I found" in the hall closet, still with the original box. And it took me down memory lane. I remember how BlackBerry was such a big deal - how some people (like the President of the United States) were almost addicted to using it - being connected to your email from anywhere, at any time. 

June 29, 2007 was the birth of the Apple iPhone, and at that time there were 8,000,000 BlackBerry users around the world. As of 2023, there were an estimated 1.46 billion active iPhone users worldwide. At its peak in September 2011, there were 85 million BlackBerry subscribers worldwide. It has been years since I have seen a BlackBerry phone. Except in a junk drawer. 

Today, in 2025 we service the Maritime Industry on a global basis addressing their telecom and technology needs via AireSpring Global. And via AireSpring Wireless. And we are still their Master Agent

Just no more BlackBerry.  







Sunday, February 16, 2025

Thanks for your Patronage!


A patronage dividend is a distribution of a cooperative's profits to its members based on the amount of business they do with the cooperative. Instead of being determined by the number of shares owned (as in traditional corporations), the dividend is allocated proportionally to each member's patronage — meaning the more you use the cooperative's services, the larger your share of the profit distribution.

For example, in a consumer cooperative, the more you shop at the co-op, the larger your share of the profits might be when the co-op distributes a patronage dividend. Similarly, credit unions use this concept to refund a portion of the interest earned on deposits back to their members. The Internal Revenue Code (26 USC §1388) even defines a patronage dividend as an amount paid to a patron based on the net earnings from business done with or for that patron.

The Technology ASSURANCE Cooperative (TAC-USA.com) activated patronage dividends in Q1 2025 and the results are.... nuts! Allow me to explain... 

You cannot do distance learning (or digital learning) without technology. So it made perfect sense that the Distance Learning Association would seek out and negotiate 'deals' on telecom and technology for its members. So, for many years, the members of the DLA could 'source' their hardware, software, connectivity, cybersecurity, platforms, books, courses, et.al. at volume contract pricing. Members Only Pricing. A simple 'strength in numbers' model. 

TAC 'was born' to be a value-added member benefit. It's purpose to exist was to service the membership of the DLA (since 1983). 

Here is what we learned - your mileage may vary!  

{ Nerdy legal and accounting stuff begins HERE } 

To offer patronage dividends, we needed to first structure the business as a cooperative and then embed the dividend mechanism into your cooperative’s operating rules. In practice, this involves several key steps:

Ensure your business is legally organized as a cooperative.

Draft or amend your bylaws to create a pre-existing obligation to pay patronage dividends. This means clearly stating that a portion of net earnings (usually determined on a taxable or book income basis) will be returned to members based on the volume or value of their transactions with the cooperative.

Define eligibility criteria (for example, whether only active, fully paid members qualify) and decide if acceptance of the dividend is a condition of membership. We made it automatic - all members of the TAC Co-Op automatically benefit. [ It’s wise to consult a legal professional to ensure your bylaws meet both IRS requirements under Subchapter T and state laws. ]

Develop an Accounting System for Patronage Tracking

Implement robust bookkeeping and point-of-sale systems that record each member’s transactions with the cooperative. [ We went with Intuit ENTERPRISE. ]

Use these records to calculate each member’s share of the net earnings, typically by applying a percentage based on each member’s purchases relative to the total. [ We decided that all members benefit equally. ]

Determine the Dividend Calculation and Distribution Method

Decide on the method for calculating net income eligible for patronage dividends. Many cooperatives use taxable net income or book income as a base. [ We decided to calculate patronage dividends as a share of overall net revenue. ]

Choose how the dividends will be paid out — this could be as cash, store credit, or even equity shares. (For example, some cooperatives distribute a minimum of 20% in cash to enable members to cover any associated tax obligations, with the remainder retained as equity.)

Set clear deadlines for members to claim their dividend benefits. For instance, the dividend should be available for claim within a defined period (often 8½ months after year-end), after which unclaimed amounts may be reallocated by the Board. [ Again, made it automatic and seamless. 'Hey, thanks for your patronage - here's your money!' ]

Member Education and Communication

Educate members about how the patronage dividend works, its benefits, and the claim process. Distribute the updated bylaws and regular statements or notices (often called “qualified written notices of allocation”) so that all members know the rules and see their individual allocations. [KISS: Keep it Simple Sam ] 

Tax and Regulatory Compliance

File the appropriate tax forms, such as the cooperative’s Form 1120-C and, if required, IRS Form 1099-PATR (or elect not to file it using Form 3491 if you meet the criteria).

Follow IRS Subchapter T guidelines so that the dividends remain deductible by the cooperative and potentially tax-free to members (depending on the nature of their purchases).

By following these steps — structuring your cooperative properly, setting clear policies in your bylaws, implementing accurate accounting systems, choosing the appropriate payout method, and ensuring member communication — you can successfully offer patronage dividends. This approach not only returns a portion of profits to your members in a fair and transparent way but also helps optimize tax benefits for both the cooperative and its members.

{ Nerdy legal and accounting stuff has now ended }

OK, land the plane Tom... what does this mean to ME? 

Well, let's use a real-life example. Let's say that 1% of the 174K+ DLA portfolio schools across North America are ready for a 'Technology Refresh' on their computers. Let's say that 1,740 schools want to purchase 1,000 Lenovo Laptops for $1,000. {could be any brand...} Well, that would be 1,740 x 1,000 x $1,000 or $1,740,000,000 in laptops. So, if even 5% of that transaction for Lenovo Laptops was applied as patronage dividends, then $87,000,000 would be distributed to all members of the TAC Co-Op. Feel free to play around with the numbers, but 'the math' is sound.  

AND SO... if there were 10,000 TAC Co-Op members - then each member of the TAC Co-Op would get $8,700 in patronage dividends. 

So, you tell me: would you pay $25 per month (or $250 per year) to access the volume contract pricing / wholesale cost pricing of the Technology ASSURANCE Cooperative - to also get an automatic patronage dividend of $8,700 because a bunch of schools decided to buy a bunch of new computers? 

And... what if we opened up access to the TAC-USA Cooperative to all of the alumni of the 174K+ portfolio schools? And... what if we did this with everything: all telecom, all technology, all hardware, all software, all professional services. Laptops, desktops, cameras, Internet. Everything in the world of telecom and technology that is needed to live, learn, work, play, teach, train, coach, mentor in the GLOBAL Cloud COMMUNITY? 

Hey, why not use the TAC patronage dividends to pay for school? To pay for (or offset) the tuition from one of the 174K+ portfolio schools of the GlobalDLA.org? Penn State World Campus has 775K+ alumni, Rutgers 600K+ and Purdue Online 400K+  It adds up fast. 

Say, where did YOU go to school? 

Yes indeed. The Technology ASSURANCE Cooperative (TAC-USA.com) activated patronage dividends in Q1 2025 and the results are... well, you tell me. 

If you want to learn more about membership in the GlobalDLA.org or TAC-USA.com 

you can email me directly anytime: CEO@TAC-USA.com