Are you Worth-y?

JPMorgan Chase new Global HQ in THE BIG APPLE

JPMorgan Chase opened its new $3B+ global headquarters at 270 Park Avenue, marking a major milestone in its commitment to New York City. If you sit at one of these desks, there is a very good change that you will make $1M+ per year.  

Officially open the new global headquarters at 270 Park Avenue, marking a major milestone in its commitment to New York City. Designed to accommodate 10,000 employees and thousands of daily guests, the building offers 2.5 million square feet of flexible workspace, smart technology, and advanced infrastructure for the future of work. With 2.5 times more outdoor space than the previous building – including a public plaza, green spaces, and wider sidewalks – JPMorganChase Tower fosters a vibrant environment for the Midtown community. As the city’s largest all-electric tower, it operates at net zero emissions and delivers exceptional indoor air quality, setting new standards for sustainability, health, and wellness.

Next month is the Techonomy event in NYC. https://worth.com/techonomy/ I go every year. Normally the cost of the event is $795 but if you use code EARLY30 you save 30% (before 10/31). You can find the links to sign up on Worth.com  There is a reason why Techonomy is a Worth.com event. Think about it.

I have a friend who retired from a long career with Goldman Sachs. They make around $300,000 per month. In retirement. Now, this gentleman spends his time teaching everything he knows. Everything he learned from a lifetime at Goldman Sachs. He is paying it forward, to all who will listen. He jokes with me: "I'm just an old guy trying to get into heaven." 

I have a friend Daniel Priestly who just posted on YouTube: 

"Over the last 20 years, I’ve met more than 500 millionaires. (And even a few billionaires.) These amazing individuals have been investors or entrepreneurs in a wide range of industries, with various backgrounds, but again and again, the same patterns show up. In my latest video, I share five lessons I’ve learned from some of the most successful millionaire entrepreneurs and investors in the world." Yes, Daniel has courses and books that you can buy, but what he gives away for free is priceless. Daniel has been on Steven Bartlett's podcast five times. I am sure he will be a guest again in the future.

Where are you going with this Tom?

I just returned from Hershey, PA for an event at Hershey Lodge. 150 miles each way. So I had time to listen to a few books on Audible. I learned all about Milton Hershey. 

Milton Hershey himself isn't worth anything today because he passed away in 1945. His entire fortune was transferred to the Milton Hershey School Trust, which is now worth billions and is the sole beneficiary of his estate. The value of the trust is estimated to be over $17 billion today, making the school the wealthiest K-12 school in the United States. 

His fortune is not in private hands: The trust, which he and his wife set up, controls the majority of his assets, including a controlling interest in the Hershey company.

The trust's value: The endowment was valued at over $12 billion in 2017 and in 2025 at over $17 billion. It's growing. 

The beneficiaries: The Milton Hershey School is the sole beneficiary of this trust.

The school's role: The trust provides funding for the free education and support services offered at the Milton Hershey School. 

Milton Hershey went bankrupt twice. He had a very rough childhood. We are born with nothing, and we shall die with nothing. You cannot take it with you, but you can teach everything you know. You can pay it forward. That building in NYC (scroll up) will host 10,000 employees. Many (most) sitting at those trading desks will make $1M+ per year. 

What a wonderful world it would be if they find it in their hearts to pay it forward. I can only hope that they do not make money their God. Family first, always, right? 

I can only hope that those 10,000 employees have a wonderful career, but they take the time to make their short journey on the planet worth-y. 

Pay it forward. Teach everything you know. 

https://stevenbartlett.com/

Can I have a kiss?

 

The last time I was in Hershey, PA the kids were little and we went to Hershey Park. This upcoming Thursday (10/23) will be my first time back to Hershey in 20, maybe 25 years. 

I thought about taking the train, but that was not really going to work. First I would have to go into NYC, then around 4 and 1/2 hours with two changes. So, it's going to be a road trip. 150 miles out, 150 miles back. Now, I could stay over at the Hershey Lodge. They have a special rate of $209 for the event. Or I could stay at NYDLA.org/RedRoof (2.4 miles from the Lodge) for around $63. 

But I'll probably just drive and listen to books on Audible, each way. 

During this 'search' I went down the Rabbit Hole all about Hershey Park, and Milton Hershey. There is this book on Audible: Discover the man behind the chocolate bar! Milton Hershey’s life was filled with invention and innovation. As a young man, he was not afraid to dream big and work hard. Eventually, he learned the secret to mass-producing milk chocolate and the recipe that gave it a longer, more stable shelf life. He founded a school for those who didn’t have access to a good education and an entire town for his employees. Both his chocolate empire and his great personal legacy live on today.

And another book: The name Hershey evokes many things: chocolate bars, the company town in Pennsylvania, one of America's most recognizable brands. But who was the man behind the name? In this compelling biography, Pulitzer Prize-winning journalist Michael D'Antonio gives us the real-life rags-to-riches story of Milton S. Hershey, a largely uneducated businessman whose idealistic sense of purpose created an immense financial empire, a town, and a legacy that lasts to this day.

Hershey, the son of a minister's daughter and an irresponsible father who deserted the family, began his career inauspiciously when the two candy shops he opened both went bankrupt. Undeterred, he started the Lancaster Caramel Company, which brought him success at last. Eventually, he sold his caramel operation and went on to perfect the production process of chocolate to create a stable, consistent bar with a long shelf life...and an American icon was born.

Hershey was more than a successful businessman - he was a progressive thinker who believed in capitalism as a means to higher goals. He built the world's largest chocolate factory and a utopian village for his workers on a large tract of land in rural Pennsylvania and used his own fortune to keep his workers employed during the Great Depression. In addition, he secretly willed his fortune to a boys' school and orphanage, both of which now control a vast endowment.

OK, so I'll download these two books from Audible for the trip. Cool. 

Ah, WHY am I (TomCapone.com) going to Hershey Lodge on 10/23 for the day? 

One of our main distributors for Telecom & Technology D&H has their annual event on 10/23 at Hershey Lodge. And we (NYDLA | NADLA) service our 174K+ K-20 schools across North America. And we (also) service THE ALUMNI of those 174K+ schools. We expect around 40 key telecom and technology vendors / suppliers to be on display at Hershey Lodge. Our community needs and uses what they are selling.

AND SO.... we are getting ready to email (zero spam, 100% opt-in, 50% open rate) our 174K+ K-20 schools (and our 17K+ trucking companies, and 16K+ municipalities, and 8K+ car dealerships, and 6K+ hospitals) all things in the D&H line card. Ah, but all via our $1B+ buying power. So, I have to go. I can't not go. It is my 'job' to go - to create SWEET DEALS for the NYDLA | NADLA community. 

Thomas A. Capone - the Milton Hershey of Technology. "He has all the sweet deals." 

Oh Tom..... really?  { insert facepalm here } 

150.4 miles Door to Door

I saw what you did

 

I recently attended a lunch event at the Madison Beach Hotel in Madison Connecticut. And I left with a reminder that it is never about what you say, but what you do. 

First of all the hotel is an amazing venue. Everyone in the region knows this hotel. It is a 'go to' property for Weddings and Events. It is a beachfront spa resort with ocean views. 34 rooms. 4 floors. 2 restaurants. 

From their website: Our elegant spa resort on the coast of Connecticut overlooks the Long Island Sound. Steps from our door is a private beach, which is home to summertime open-air concerts. Downtown Madison is a mile away. Enjoy our Sound of the Sea Spa. Our Porch restaurant offers alfresco dining and breathtaking views, while coastal cuisine awaits at The Wharf.

So, there was a spot on the carpet in the meeting room. Actually it looked like wax from a candle. Not a tremendous amount - but enough to make your eye 'pause' when you are walking into the room. Hmmm... what's that. 

First, one of the service staff saw it and they got down on their hands and knees, working on the wax spill. They had hot water and a wire brush. Then the manager of the hotel arrived with reinforcements. 

Out came a fancy vacuum / steamer machine. The attention to detail for the room was on full display. Without their noticing, I snapped some pictures as I knew what I witnessing. This was a branding Master Class happening before my eyes - it should be recorded. 

It was also noticed by the staff that some of the tablecloths had wrinkles. In around a minute someone arrived with a handheld steam machine. So, the tables would look absolutely perfect. This room with a view of the Long Island Sound would have nothing less than perfection, and the entire staff knew their role in the mission. They were the brand and the brand was on display for all to see. Even though I was the only one in the room to see it unfolding. 

They all knew that they were caretakers of the brand. Curators of the brand. Even the guy running the vacuum / steam machine. Heck, especially him. 

It's always about what you do, now what you say you are going to do. You never know who is watching, or in my case, you never know who is taking pictures. 

"Attention to detail at all times. ~ Thomas A. Capone

The phrase "your brand is what people say about you when you're not in the room" was famously coined by Jeff Bezos, the founder of Amazon. It means that a brand is defined by the perception others have of it, which is shaped by every experience they have with that brand, not just what the company or individual says about themselves. This includes everything from customer service and product quality to online presence and media coverage. 

Perception is reality: This quote highlights that a brand's reputation is built on how it is perceived by others. A company can state that it offers great quality, but if customers consistently have a negative experience, that negative experience becomes its brand. 

Brand is more than a logo: A brand is the entire personality of a business or person, encompassing their values, actions, and how they make people feel. This includes their online presence, their actions, and their interactions with customers. 

Building a positive brand requires consistency: To build a brand that people speak positively about, it's crucial to have consistent, positive experiences across all touchpoints. This requires intentional effort to align your actions with your values and aspirations. 

It's a two-way street: While you can't control what people say, you can influence and shape what they say through your actions. This involves creating experiences that align with your desired brand and being mindful of how your online and offline presence are perceived.

www.MadisionBeachHotel.com 

Are you a member?

From the 'Damn, I'm old file'

Members Only jackets, known for their distinctive epaulettes, collar strap, and sleek design, were created in 1975 by entrepreneur Herb Goldsmith but first introduced to the U.S. market in 1980 by Europe Craft Imports. They quickly became a cultural staple of 1980s fashion, symbolizing exclusivity and yuppie style, with peak popularity throughout the decade. Some accounts mention a possible 1979-1980 launch window tied to broader cultural shifts like the Sony Walkman and Reagan's election, but 1980 is the confirmed debut year. 

People bought Members Only jackets in the 1980s for a mix of style, status, and cultural appeal. Here’s why:

Fashion and Trendiness: The jackets had a sleek, minimalist design with distinctive features like epaulettes, a collar strap, and a slim fit, which aligned with the 1980s trend toward bold, preppy, and urban styles. They were versatile, pairing well with casual and semi-formal outfits.

Status Symbol: The brand name "Members Only" implied exclusivity, appealing to the era’s yuppie culture and aspirational middle class. Wearing one signaled you were part of a cool, in-the-know crowd, much like owning a Sony Walkman or designer jeans.

Pop Culture Influence: Celebrities and media amplified their popularity. Icons like Eddie Murphy and characters in films like The Breakfast Club wore them, embedding the jackets in 80s pop culture. Their visibility in music videos and TV shows made them a must-have.

Affordable Luxury: Priced lower than high-end designer outerwear, Members Only jackets offered a sense of prestige without breaking the bank, making them accessible to a wide audience, from teens to young professionals.

Marketing and Branding: Europe Craft Imports, under Herb Goldsmith, marketed the jackets as a lifestyle choice, emphasizing individuality and belonging. Campaigns leaned into the era’s obsession with status and identity, resonating with consumers.

Cultural Context: The jackets hit during a time of economic optimism and consumerism in the U.S., tied to Reagan’s era and the rise of materialism. They became a uniform for those chasing the "American Dream" aesthetic.

I just turned 65. I had a Members Only jacket in High School. And in college. I drove a Red Corvette Convertible in the 80s and the insurance was insane. I probably was Sharper Images 'Customer of the Month' several times (if there was such a thing). I could not afford the things that I was purchasing. That never stopped me. Now at 65 I think about all the money that I spent being a material boy. 

What if I invested that money in the S&P 500? What would I have in the bank today, at 65? Historically money invested in the S&P 500 doubles around every 7 to 8 years. Damn. 

Madonna's "Material Girl": The Iconic '80s Anthem refers to one of the most enduring hits from the Queen of Pop herself—"Material Girl", the second single from her breakthrough 1984 album Like a Virgin. Released on January 23, 1985, by Sire Records, the song became a global smash, peaking at No. 2 on the Billboard Hot 100 and charting in the top 5 in countries like the UK, Australia, and Canada. 

The Song's Story and Lyrics

Madonna has described the track as ironic and provocative, reflecting her life at the time but poking fun at materialism. In a 2009 Rolling Stone interview, she said: "I am not a materialistic person."

Don't blame the kids. It's not the Internet. It's not TikTok. 

Hey, JoinNYDLA.org - it's only $25

I have some things to tell you...