Sunday, July 20, 2014

The Google Godin Apocalypse


If there is one thing that "The Walking Dead," "World War Z" and the slew of other zombie-related TV shows and films have recently taught us is that a person’s day can go from mundane to a post-apocalyptic nightmare in a matter of seconds.


As the media shows, most people are totally unprepared for the onslaught of flesh-eating undead and bands of armed surviving humans trying to survive in a crashed society.


Zombie Apocalypse: The film begins by showing the previous six months in flashbacks. In June 2011 a plague called the VM2 virus is first discovered in a French woman. Within the next 28 days, 83% of the population of Europe was infected. The virus becomes a global pandemic as it eventually reaches Japan and the United States. Six months later, the zombie plague has wiped out ninety percent of the population of the United States.


There are lots of movies with a similar theme: some “virus” (sometimes man-made) infects just one person, who infects others, who infects others. This summer’s hit Dawn of the Planet of the Apes continues on the theme of a bad virus causing bad things: trouble ensues.

What if getting infected by a virus was a good thing?
What if instead of a virus causing a strain of genius apes, or flesh-eating undead, a virus caused everyone to become empathetic, compassionate and sympathetic? If a virus can cause the entire planet to become a living hell, why can’t we have a virus that creates a heaven on earth? This was today’s blog from Seth Godin:

Go first. Before you're asked. Before she asks for the memo, before the customer asks for a refund, before your co-worker asks for help. Volunteer. Offer. Imagine what the other person needs, an exercise in empathy that might become a habit.
Seth Godin blogs daily. His blog is read (and then shared, and shared again) daily. I am guilty of helping to spread the Godin virus. When I cut and paste his words, when I re-tweet his blogs, when I post his links in Facebook, I am helping his words, his thoughts to spread. Fast. 

Hollywood does a great job giving us a glimpse of a horrific, post-apocalyptic world. A nightmare world that in many screenplays, we created for ourselves. What if instead of the VM2 virus, the *SG3 virus became reality? What if instead of the virus causing genius apes or flesh eating zombies, it made everyone on the planet - a better person?
No more wars. No more terrorists. No more pain or suffering caused by greed or selfish behavior. No more crazy 1% wealthy or poor or homeless. The SG3 virus spreads, and spreads fast. It is perfectly cool to be a Billionaire, because they are revered for their humanitarian deeds.
A plague called the SG3 virus is first discovered in a Indian woman. Within the next 28 days, 83% of the population of Asia was infected. The virus becomes a global pandemic as it eventually reaches Europe and the United States. Six months later, the SG3 virus has changed the behavior of ninety percent of the population of the United States.


I don’t see why Hollywood can’t take a shot on a screenplay where being infected by such a virus is a good thing. I have seen enough flesh eating zombies and genius apes. If a virus can release such a terrible plague on humanity, why can’t such a virus be the cause of something wonderful?


And now I ask you: Is Google some form of a technology powered virus? It seems to have infected 7 Billion people to date, and it shows no signs of slowing down anytime soon. And if it is a technology powered virus - is it a good virus or a bad virus?


******
*SG3 is the Seth Godin Virus.  It’s good for ya.


http://sethgodin.typepad.com/

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