Sunday, April 13, 2025

 


"Hi, I'm Tom and I'm in SALES..." 

Last week we attended the two-day Microsoft Solutions World Event in NYC. 

11 Times Square (Microsoft) is 33.7 miles EAST of my home in BOONTON USA. Well, technically Boonton Township. 41 minutes by car or bus. I can jump on the bus, sit in the last row (center seat, maximum leg room) use my Lenovo laptop the entire time as I go from BOONTON USA > THE BIG APPLE > BOONTON USA. There have been times where I would actually wish for traffic, as I was getting so much done from Seat 55 on the Lakeland Bus. Round trip: $14. I'm not too proud to take the Senior Discount. 

I have been on the 6th Floor of Microsoft 11 Times Square several dozen times over the years. First things first: Microsoft is an amazing NYDLA.org vendor and sponsor. It would be hard to find a more generous telecom or technology company than Microsoft, full stop. 

The event was very well done. Around a dozen Microsoft partners presented, and the speakers were solid. Now, being in 'sales' since 1983, my mind always is thinking sales, marketing, prospecting, lead generation, etc. You know - REVENUE. At 64 years old, I am older than Microsoft. I remember being at PURDUE when the first microcomputer was shown to the world. "Why would ANYONE ever need a computer at home?" 

I have a very simple business card: front of the card is my contact information. Back of the card: JoinNYDLA.org  

That's it. That is the call to action. JoinNYDLA.org is the money shot. If I can get them to go to www.JoinNYDLA.org my work is done. And that just begins the work for my staff. Follow up, Follow UP, FOLLOW UP! Nurture, nurture, nurture. Grow the global DLA COMMUNITY. 

Years ago, with a tip of the hat to Willy Wonka, we made 'Golden Tickets' to give out at trade shows, events, meetings, Lunch 'n Learns, Sunset Seminars. If we can get people to engage, if we can convert their attention into engagement into adoption into utilization, life is good. Then along comes Facebook and Twitter and LinkedIn and Instagram (and...and....and....) and the power of the cloud. TomCapone.com goes to my LinkedIn. TommyCapone.com goes to my new Bluesky account. And ThomasCapone.com goes right here - to my Sunday Blog.  Over the years, we figured out how to make a 'virtual' Golden Ticket: just send them to NYDLA.org/GoldenTicket and save a tree. Also, you can just put a picture of the Golden Ticket up on the big screen in the front of the room. There is ALWAYS a big screen these days, right? At Microsoft, there are many big screens...  QR codes have changed the game of course. Paper Business Cards have never gone away, but they usually have a QR or quick-response code on the card. Outside, on the street at 11 Times Square there are MASSIVE big screens. Just begging for a QR code. (mine) 

From the Google: a QR code, short for Quick Response code, is a type of two-dimensional matrix barcode that can be scanned by a smartphone camera or other digital device to access online information. It uses a grid of black and white squares to encode data, typically a website address, but it can also contain other information like contact details or payment information. Invented in 1994, we are now 'expecting' to see a QR code on everything. 

Microsoft vendors who had booths on the 6th floor of 11 Times Square were keen to engage with the folks that attended the 2-day summit. Being 'old school' I did use the bingo card, get a signature at each booth. Yes, I DO want to receive additional information on the product | service thank you very much! In fact, the millions of members of the NYDLA.org would ALSO like to receive information on these products | services. Looks like these are the folks that make all things 'remote' possible. You cannot do distance learning, or DIGITAL learning, or DIGITAL LIVING without proper technology

All the vendors at this Microsoft event (via TD SYNNEX) were responsive, professional as they all had great 'Brand Ambassadors' at the event. One vendor (Logitech) kind of made me pause: they hosted the Happy Hour after day one - and they gave out ONE HUNDRED of their ZONE WIRELESS 2 headsets to all who attended Happy Hour. I got mine and it is amazing. As a business owner (Selling CEO) I did the math in my head: 100 x $200~ = $20,000 give or take. Not a bad goodie bag, right? Hey Lenovo, how about some laptops??? Just kidding. Hmmm.... am I kidding? 

OK, so the big lesson that I learned was this. Room Capacity on the 6th Floor of 11 Times Square is around 350. So, how many of the 350 were from the vendors, and how many were people like me? By my math, figure that there in total around 200 people physically in the room who could purchase something, buy something, use something - or go back to HQ and say "Hey Boss, I just saw this and that (or I just tested this or that) or learned about this or that.... and we NEED IT." 

It always goes Attention > Engagement > Adoption > Utilization. I can't teach you anything if I don't have your attention. I can't sell you anything if I don't EARN your attention. Ah, hey Logitech... you HAVE MY ATTENTION. And thanks for the ZONE WIRELESS 2 - I love it! Me personally, I'll be watching to see who follows up with me from my 'bingo card' as I do indeed want to learn about (checks notes...) all of them

I want to see if their products | services would be 'a fit' or a value-added member benefit for the millions members of the NYDLA (now GlobalDLA.org). We expect to be at 10M+ DLA members living all around the world, by 2026. It is amazing what you can do, it is amazing how big you can grow when you have been selling *7 days a week for 40+ years. 

When you have been... A 'SELLING CEO' every single day. For 40+ years. 

*just not in a row.  








Sunday, April 6, 2025

A sight to behold

Seeing Eye co-founder Morris Frank with Buddy, the first Seeing Eye dog. Frank and his German shepherd are shown crossing a busy street in New York city while onlookers marvel.

The Seeing Eye, Inc. is a registered United States nonprofit under IRS section 501(c)(3) with tax ID number 22-1539721.

I started my business career in 1983 selling 'Car Phones' for NYNEX Mobile on 18 Bank Street in Morristown, New Jersey. At the time, there were 9 (nine) Cell Towers in the entire CGSA (Cellular Geographic Service Area) of the United States. Car Phones were EXPENSIVE, and had to be installed into the vehicle. And it cost around $29 per month PLUS around $0.50 per minute to make or receive a domestic phone call from the car. Service was very spotty. 

Think about the people that you would meet - who they were - what they did for a living - that they needed to make $0.50 per minute phone calls from the car in 1983. Plus taxes and fees. 

It was during this time that I first learned of The Seeing Eye, Inc. Almost every day I would watch with amazement guide dogs being trained on 'the green' in Morristown, New Jersey. To the untrained eye (see what I did there?) watching a guide dog navigate traffic, stop at crosswalks, and master the sighted world was mesmerizing. 

"The Best Place to get a Guide Dog." Since 1929, people who are blind have been discovering the exhilarating experience of working with a Seeing Eye® dog. The Seeing Eye is a philanthropic organization whose mission is to enhance the independence, dignity, and self-confidence of blind people through the use of Seeing Eye® dogs.

I write this Sunday Blog in April of 2025, more than 40 years after first learning of The Seeing Eye, or of the raising of Seeing Eye puppies. 

Puppy Raising Program

When Seeing Eye puppies reach the age of seven or eight weeks, they are delivered to the homes of volunteer puppy raisers (like me). Puppy raisers are foster families, from all walks of life, who nurture and care for their charges until they are about 13- to 16-months-old. They teach the puppies house manners, basic obedience, and socialize them to a variety of social situations. 

Training Process

When Seeing Eye puppies are between 13 and 19 months old, they return to The Seeing Eye. Initially, they undergo health screenings, are neutered or spayed, and receive a dental cleaning.

Each dog is assigned to a Seeing Eye instructor for four months of training. Basic training begins on The Seeing Eye campus before moving to the streets of Morristown. Dogs are trained in rural, suburban, and urban environments, including the ultimate urban environment: New York City.

Seeing Eye dogs are trained to guide their handlers around obstacles, whether on the ground or overhead. They alert their handler to changes in elevation, tripping hazards and stairs. Most importantly, they learn to navigate street crossings and are taught “intelligent disobedience.” This is the principle that separates guide dog training from other types of dog training. Seeing Eye dogs are taught to ignore a command that would jeopardize the safety of the team, such as crossing against oncoming traffic or a command to step off a vacant subway platform.

The bond between Seeing Eye dogs and their instructors forms quickly and is strong. Repetition and praise are the cornerstone of the training program. Instructors evaluate the dogs’ abilities by taking blindfolded walks halfway through and at the end of the training cycle.

Instructors train approximately eight to ten dogs from start to finish. After the four-month training cycle, instructors train the dogs with their new partners for 25 days (or 18 days for returning handlers). This bonding period is crucial for the effectiveness and safety of the Seeing Eye dog and handler.

Now in the year 2025, my 'day job' is running the Distance Learning Association. Teaching, training, coaching, mentoring - via technology. Delivering knowledge, technology and talent to all those who need it, all around the world. "We are democratizing education on a global basis via disruptive technology." 

Tell me more about The Seeing Eye Puppy Raising Program

When Seeing Eye puppies reach the age of seven or eight weeks, they are delivered to the homes of volunteer puppy raisers who live in New Jersey, eastern Pennsylvania, and certain counties of Maryland, Delaware, and New York.  


Puppy raisers are foster families from all walks of life who nurture and care for their charges until they are about 13—to 16 months old. They teach the puppies house manners and basic obedience and socialize them to a variety of experiences that range from shopping and car trips to visiting airports and boarding airplanes. Trips to dog parks, public parks, even baseball parks. 

When I learned that The Seeing Eye needed Puppy Raisers - I knew this was for me. But it was only recently that I realized the (now obvious) connection for training. Teaching, training, coaching, mentoring. Helping people to THRIVE in the world. 

With dogs. Lives made better....because of.....with the help of... dogs

The Seeing Eye is now the official charity of the GlobalDLA.org and MyTeachingPartners.com