"Hi, I'm Tom and I'm in SALES..."
Last week we attended the two-day Microsoft Solutions World Event in NYC.
11 Times Square (Microsoft) is 33.7 miles EAST of my home in BOONTON USA. Well, technically Boonton Township. 41 minutes by car or bus. I can jump on the bus, sit in the last row (center seat, maximum leg room) use my Lenovo laptop the entire time as I go from BOONTON USA > THE BIG APPLE > BOONTON USA. There have been times where I would actually wish for traffic, as I was getting so much done from Seat 55 on the Lakeland Bus. Round trip: $14. I'm not too proud to take the Senior Discount.
I have been on the 6th Floor of Microsoft 11 Times Square several dozen times over the years. First things first: Microsoft is an amazing NYDLA.org vendor and sponsor. It would be hard to find a more generous telecom or technology company than Microsoft, full stop.
The event was very well done. Around a dozen Microsoft partners presented, and the speakers were solid. Now, being in 'sales' since 1983, my mind always is thinking sales, marketing, prospecting, lead generation, etc. You know - REVENUE. At 64 years old, I am older than Microsoft. I remember being at PURDUE when the first microcomputer was shown to the world. "Why would ANYONE ever need a computer at home?"
I have a very simple business card: front of the card is my contact information. Back of the card: JoinNYDLA.org
That's it. That is the call to action. JoinNYDLA.org is the money shot. If I can get them to go to www.JoinNYDLA.org my work is done. And that just begins the work for my staff. Follow up, Follow UP, FOLLOW UP! Nurture, nurture, nurture. Grow the global DLA COMMUNITY.
Years ago, with a tip of the hat to Willy Wonka, we made 'Golden Tickets' to give out at trade shows, events, meetings, Lunch 'n Learns, Sunset Seminars. If we can get people to engage, if we can convert their attention into engagement into adoption into utilization, life is good. Then along comes Facebook and Twitter and LinkedIn and Instagram (and...and....and....) and the power of the cloud. TomCapone.com goes to my LinkedIn. TommyCapone.com goes to my new Bluesky account. And ThomasCapone.com goes right here - to my Sunday Blog. Over the years, we figured out how to make a 'virtual' Golden Ticket: just send them to NYDLA.org/GoldenTicket and save a tree. Also, you can just put a picture of the Golden Ticket up on the big screen in the front of the room. There is ALWAYS a big screen these days, right? At Microsoft, there are many big screens... QR codes have changed the game of course. Paper Business Cards have never gone away, but they usually have a QR or quick-response code on the card. Outside, on the street at 11 Times Square there are MASSIVE big screens. Just begging for a QR code. (mine)